Curél Japanese Skincare X Matchaful Soho Pop-Up

Curél Japanese Skincare is bringing its signature hydration expertise to Matchaful Soho for a one-day consumer pop-up celebrating the perfect pairing: matcha and moisture.
Just as matcha lovers add milk for a smoother sip, Curél's Moisture Facial Milk helps deliver lightweight, lasting hydration for soft, healthy-looking skin. The collaboration brings together two brands rooted in thoughtful daily rituals, offering New Yorkers a moment of wellness from the inside and out.
Guests who visit Matchaful that day will have the opportunity to discover Curél's Moisture Facial Milk, receiving a complimentary sample with a drink purchase while supplies last. 
WHEN:Thursday, May 28While supplies last
WHERE:MATCHAFUL SOHO184 Prince StreetNew York, NY 10012