
On Wednesday, June 3, from 10am-8pm, UMusic Shop NY will host a dedicated Pierce the Veil pop-up as part of its Governors Ball week programming. Fans can step into a built out Pierce the Veil-inspired store takeover, featuring three exclusive Pierce The Veil tees, immersive décor, a photo booth, and interactive photo moments. As the premier destination outside the festival for official merch, UMusic Shop NY offers fans a unique opportunity to celebrate and connect with the band ahead of Governors Ball weekend. All week long, visitors can also explore the exclusive UMusic Shop NY x Gov Ball Tee as well as their line of 2026 festival tees, bandanas, hats, Hydro Flasks, and more.