Celebrate the World Cup & Shop with COYG NYC

Celebrate the FIFA World Cup at Bar Bedford w/ COYG NYC, a Brooklyn-based lifestyle brand inspired by football culture + designed for fans!

Founded by a lifelong Arsenal supporter, artist, and designer, COYG NYC blends premium streetwear, original artwork, and football passion into unique apparel for Gunners and supporters around the world. Shop signature Arsenal-inspired pieces alongside a curated selection of World Cup national team shirts and football-inspired merchandise.

Join us on Friday, July 18, from 4 PM–10 PM for the pop-up, drinks, and live World Cup action. We'll be showing the FIFA World Cup Third-Place Match, kicking off at 5 PM ET, as the tournament's semifinalists battle for a spot on the podium.

Whether you're repping your club, your country, or both, stop by to shop the collection, catch the match, and celebrate the world's game with fellow football fans.

NYC to London to the World.