REAL New York Signals New Era of New Development with Major Rental Pipeline Spanning NYC

NEW YORK, NY — August 27, 2026 — REAL New York, https://www.realnyproperties.com/a full-service real estate leasing, sales and marketing brokerage, is making its most significant mark yet on the new development/conversion rental market, with a growing portfolio of high-profile buildings launching across New York City this summer and into early 2027. From ground-up towers to significant office conversions, the firm's expanding new development/conversion footprint reflects both the depth of NYC's housing demand and REAL New York's ability to position itself at the forefront of the city's evolving real estate landscape.

The Pipeline: Fall 2026 and Beyond

Building on its success, REAL New York is set to launch several marquee projects in the months ahead:

The Eastline, 1655 First Avenue/355 East 86th Street - ETA FALL 2026:

A ground-up development with 2 addresses utilizing the 485X program. The Eastline is a prime example of the growing demand for luxury on the Upper East Side. Coming to market late summer of 2026.

Rosette, 254 West 35th Street — Midtown - ETA LATE FALL/EARLY WINTER 2026

A 166-unit office-to-residential conversion, Rosette is one of the most compelling examples of the City of Yes Midtown rezoning initiative in action, utilizing the 467M tax incentive to bring new rental housing to a neighborhood undergoing a significant identity shift. Launching this fall.

Lucien, 303 East 44th Street — Midtown East/Turtle Bay - ETA EARLY 2027

A 131-unit ground-up development designed by acclaimed architectural firm ODA, 303 East 44th Street makes an immediate visual statement with its striking zigzag facade and slender, custom glass curtain wall. The project speaks to a broader trend: a new wave of premium housing investment in Midtown, driven by renters who demand design-forward living at the center of the city.

100 North 10th Street - Williamsburg BK - ETA EARLY 2027

INFO TBD, Timber-built condo designed as a passive house.

Casoni, 989 6th Avenue—Midtown South/Bryant Park—ETA Late Winter 2026

A 311-unit ground-up tower steps from Bryant Park, Casoni arrives with an award-winning curved facade, ultra-premium finishes, and a full suite of luxe amenities. Set to launch in late 2026, Casoni is and will continue to be one of the most talked-about luxury rental addresses in Midtown South.

Additional high-profile developments are expected to be announced in the months ahead as REAL New York's new development pipeline continues to expand.

Recap: A Proven Track Record

313 Gramercy Sets the Benchmark - Launched in February 2026 - REAL New York's momentum is perhaps best illustrated by its recent lease-up of 313 Gramercy (313 East 17th Street), an 87-unit conversion in the sought-after Gramercy Park neighborhood. The project was teased in December 2025 — historically one of the slowest periods in the rental calendar — yet generated over 150 leads before a single unit was officially on the market. When the building formally launched in February 2026, demand surged, with more than 80 tours booked over the first opening weekend alone. The building reached full lease-up within two months, achieving outstanding price-per-square-foot averages that underscore the market's appetite for well-positioned, conversion-driven product.

The Hana — Bayside, Queens Launched in early summer 2026, The Hana is a 38-unit new development rental in Bayside — one of the very few ground-up rental buildings to come to market in the neighborhood. As outer-borough demand continues to grow, The Hana positions REAL New York at the leading edge of emerging market opportunities across Queens.

Midori — Long Island City, Queens. Launched in early summer 2026, A curated collection of 40 all-one-bedroom residences in Long Island City, Midori taps into the sustained demand for Queens living with a differentiating feature: nearly every unit offers private outdoor space — a rare and highly coveted commodity in New York City's rental market.

The Fleet — Downtown Brooklyn Launched in July 2026. One of the most anticipated new development rental buildings in Brooklyn, The Fleet is a 500-unit ground-up project and one of the first addresses in the city to take full advantage of the new 485X tax incentive. The Fleet represents a major milestone in Downtown Brooklyn's continued evolution as a premier residential destination. Within the first month of leasing, REAL New York secured 210+ deals at the development.

New Management Hires/New COO

That investment is visible in the firm's recent hires. REAL New York has brought on Sarine Atamian as Chief Operating Officer, arriving from Engel & Völkers to oversee the operational infrastructure supporting a pipeline that now spans three boroughs and more than 3,000 units. Mark Greenley will be Director of Onsite Leasing. On the new development side, Amanda Werner joins as New Development Manager from Nest Seekers' Masters Division, and Ty Pauly steps in as New Development Project Leasing Analyst — a role that reflects how technical the work has become, with pricing strategy, absorption modeling, and incentive-driven underwriting now central to how a building gets positioned before a single unit hits the market.

Leadership Perspective: Why This Moment Matters

For REAL New York's Co-CEOs, the current pipeline is the product of years of deliberate positioning — and a reflection of their unshakeable belief in New York City's long-term future.

"New York has always found a way to reinvent itself, and what we're seeing right now is exactly that," said Robert Rahmanian, Co-CEO of REAL New York. "The demand for quality rental housing in this city is not slowing down — it's evolving. Renters want more: better design, better locations, better value. And developers are responding. Our job is to be the bridge between that ambition and the market, and I've never felt more optimistic about where this city is headed."

Co-CEO Louis Adler echoed that sentiment, pointing to a more complex regulatory landscape as a key reason developers are increasingly turning to brokers with deep structural expertise.

"The rules of the game have changed significantly," said Adler. "Between 485X, 467M, the City of Yes rezoning, and the wave of office-to-residential conversions now coming to market, developers are navigating an environment that's more technically demanding than at any point in recent memory. Understanding how these tax incentives and building codes affect pricing, positioning, and the renter profile isn't optional anymore — it's essential. Developers need brokerage partners who can speak that language fluently, and that's exactly what we've built at REAL New York."

Rahmanian added: "We've invested heavily in making sure our team isn't just great at leasing — they're great at understanding the full lifecycle of a development. That's why developers trust us with their most important projects, and why we're able to deliver results like 313 Gramercy time and time again. The best is still ahead for this city, and we intend to be at the center of it."