Stop & Shop Celebrates Remodeled Crotona Store

Stop & Shop today cut the ribbon at its newly remodeled Crotona store located at 961 East 174th Street. Crotona is the third Bronx store to be upgraded as part of the supermarket chain’s $140 million capital investment across its New York City fleet. The store joins Stop & Shop’s Bartow Avenue and Broadway locations in offering customers a refreshed look, upgraded format and new amenities that seek to enhance the customer shopping experience and better meet the needs of the diverse neighbors its serves, which now includes complimentary health and wellness consultations from the supermarket’s first bilingual registered dietitian.

At the heart of Stop & Shop’s enhancements to its NYC stores is an expanded product assortment that caters to the diverse neighborhood each store serves. Crotona customers now have access to more than 1,600 new ethnic products that cater to Caribbean, Puerto Rican, Dominican, West African, and West Indian palates. These new offerings span the frozen foods, dairy and produce departments, along with a largely expanded grocery assortment via the store’s new ‘Global Market’ that boasts items such as Kikuet Empanadillas, Cibao Meats, Golden Krust baked goods, and Goya products.

The store also has a renewed focus on value, offering more sale bins and special deals on culturally relevant products highlighted in a New York City-specific weekly circular ad. Crotona also offers the Flashfood mobile app, giving customers access to produce, meat, dairy, and other grocery items nearing their best-buy date at discounts up to 50% off.

Other highlights of the remodeled Crotona store include:

- Noticeably brighter and more modern décor, plus easier to navigate signage with iconography to help non-native English speakers better understand what’s in each aisle

- Upgraded assortment of grab-and-go meal solutions which includes a hot foods bar

- Remodeled bakery department complete with delicious cakes, cupcakes, and other treats

- Organic and natural products integrated within the grocery aisles allowing customers to see all product options available

- Updated pharmacy where Stop & Shop’s trained and trusted pharmacists can conveniently and safely administer Flu, COVID-19 and other vaccines, as well as the PickPoint® Will Call System to make the prescription pickup process faster

The store also features Stop & Shop’s first bilingual registered dietitian. Customers now have access to complimentary nutrition services as part of Stop & Shop’s Nutrition Partners program. This includes in-store nutrition consultations and store shopping tours, nutrition education and cook-along workshops in the community, as well as virtual classes and webinars focused on health and wellness - led by Stop & Shop’s registered dietitians.

“I am thrilled to share my love of cooking and eating with our Bronx customers,” said Tina McGeough, Stop & Shop Nutrition Partner, and Registered Dietitian. “Food is such an important part of our lives and culture, and I look forward to showing the community how all foods fit.”

The store continues to offer Pickup, providing customers with a faster and more convenient way to shop. Customers can place an order on the Stop & Shop® mobile app or visit www.stopandshop.com, click on “Order Online” and select “Pickup” at the East 174th street store. Customers can then head to the store and have a Stop & Shop associate load their groceries right into their car.

Stop & Shop began operating in New York City more than two decades ago and currently operates 25 stores in the Bronx, Brooklyn, Queens, and Staten Island – and home delivery in all five boroughs. Stop & Shop operates six stores in the Bronx.