ZCRAVE Turns Up the Chic at Fashion Week

ZCRAVE, a fashion brand with style that speaks to city life at its most vibrant and thrilling, celebrated fashion week with a celeb-filled soirée this past weekend. Among the beautiful people in attendance were Mary Fitzgerald, Amanza Smith, and Romain Bonnet from Netflix’s hit reality series Selling Sunset, model and recording artist Jordyn Woods, and The Bachelor’s D. Riley Christian.

“This year’s Fashion Week party celebrated the current trend of deliciously uncommon looks,” Hila Shtork Zigdon explains. She says today’s fashionistas are eager to shake up their wardrobes with clothing that is unexpected and over-the top.

ZCRAVE’s Faux Fur Genuine Leather coat, available in multiple colors, was one of the showstoppers featured at Saturday’s event where guests were free to peruse, mingle and shop. Other items from ZCRAVE’s current collection on display were the Tasseled Satin blazer and pants set and the So Liberty cocktail dress made of black and white feathers and floor-length tassels.

“Each outfit is intended to provide a platform for a woman’s unique and personal expression,” Ms. Shtork Zigdon continues. “ZCRAVE offers effortless elegance at affordable prices.

She partnered with BELLA Magazine for the event. DJ Spin Diesel provided the evening’s high energy beats. Drinks were by Prosecco DOC and VIVA Tequila Seltzers, and edible bouquets by WOW Bouquet.

Hila Shtork Zigdon was born and raised in Tel Aviv, Israel. She got her start in apparel working for athletic brands Nike, Puma and Umbro but insists that she is not a fashionista. “I have never liked fashion!” she laughs. “I love design and I enjoy pairing garments in ways that tell stories.”

As a single mother of two children, she understands a women’s desire to look her best. “Looking one’s very best is not a luxury, it’s a necessity,” she says. “We can’t afford not to.”

Visit ZCRAVE.com. Follow on Instagram at @ZCRAVE.