Kids & Family

Day Takes, Issues Ice Bucket Challenge

Money and videos are pouring into the ALS Association.

The Ice Bucket Challenge is a viral phenomenon—and as it rapidly expands through the United States, the charity for whose benefit everyone is getting cold and wet has expressed gratitude on its website.

Between July 29 and today, August 12, The ALS Association and its 38 chapters have received an astonishing $4 million in donations compared to $1.12 million during the same time period last year. The ALS Association is incredibly grateful for the outpouring of support from those people who have been doused, made a donation, or both. Contributions further The Association’s mission to find a cure for ALS while funding the highest quality of care for people living with the disease.

“We have never seen anything like this in the history of the disease,’ said Barbara Newhouse, President and CEO of The ALS Association. “We couldn’t be more thrilled with the level of compassion, generosity and sense of humor that people are exhibiting as they take part in this impactful viral initiative.”

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The chain reaction has engulfed the nation. Time Inc. offers this list of 10 best celebrity videos.

Locally, challenged by the county’s delegation to the New York state legislature, Rockland County Executive Ed Day has in turn challenged other Rockland officials. Check out his video and challenge on the county government’s Facebook page:

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The ALS Association urges everyone: Experience the #IceBucketChallenge phenomenon that’s spreading ALS Awareness across social media. Challenge your friends and family today!​

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