Global Database is a Potential Goldmine for Marketers

Data-driven marketing has always been important; it allows you to tailor your strategy in a more tailored way, and to ultimately make better, more informed decisions. However, now more than ever, with the rise of big data and open data initiatives, it's becoming vital for businesses to be more data-focused.

Company intelligence is a good example; being able to access accurate and easy-to-analyse data on other businesses can be extremely useful for marketing purposes, so a unified one-stop solution is the perfect asset.

With this in mind, the introduction of Global Database's platform onto the market has been very welcome. It offers in-depth information on companies across 195 countries, a large amount of which is free to access. Big brands such as AVAYA, Maserati and Microsoft used the platform to boost their marketing strategies – could it do the same for your business?

The platform contains comprehensive company data that's been handpicked and humanly-verified, alongside its patented web-crawling technology that provides daily updates. The Global Database team have gone to impressive lengths to aggregate this information from a large number of reputable sources, including Companies House, annual reports, public filings, telephone interviews, and web research. The result is company records containing valuable insights such as:

• Profit and loss accounts
• Balance sheets
• Employee details including full name, country of residence, job title, seniority level and contact details
• Years in operation
• Group Structure
• Digital insights such as website views and technologies used
• Credit scores
• Number of employees

The data on offer is something of a departure from the norm as it includes insights on and direct phone and email addresses not only for CEOs and other executives, but all company employees, and not just those resident in the UK or USA.
The stringent and regular quality control checks mean one of the highest accuracy ratings on the market, and the email deliverability rate is an impressive 85% - 95% owing to validation checks every month.

Using the Data in Your Strategy

Once you have this data at hand, there are several ways it can be used in your marketing strategy. These include:

Targeted Marketing
Personalisation is extremely important in marketing nowadays; with everyone being constantly bombarded with content everyday you need to tailor your approach in order to have any hope of standing out. With the in-depth data listed about each company in Global Database's directory, you'll have a strong understanding of what they need and what their main pain points are. For example, you can see if a company's revenue or monthly web traffic has decreased, and offer them a solution to help solve the problem.

Image: The majority of business buyers have a negative view of a business that isn’t personalising their experience, according to research from SalesForce

Qualifying Leads
Whilst having a large quantity of leads is great, when it comes down to it it's the quality that really counts – otherwise you're likely to end up wasting a lot of time and money chasing after dead ends. The data in Global Database's platform is ideal for qualifying leads as you can quickly and easily see a company's revenue, size, industry, location and more, allowing you to make an informed decision about whether or not they match your target audience profile.

Researching Competitors
Keeping a watchful eye over what your competitors are doing always makes good business sense. Global Database provides helpful digital insights such as monthly website visits, Alexa ranking and the technologies currently being used. With this information you can monitor other businesses and adapt your own strategy accordingly.

For example, if a company has recently revamped their website or started using new software, how has it affected business; are they getting more web traffic? It also provides insight on the market as a whole; are businesses working in a particular niche experiencing better sales?

Reaching Out to Prospects
The Global Database data is ideal for practically every form of marketing - both inbound and outbound methods;

• Social Media – Look up employees using their work email addresses and target them with ads, or target company pages by using the data to determine how best to engage them.
• Email Marketing - The Global Database platform makes it easy to find prospects thanks to a wide range of filter options to allow you to search for exactly the right types of companies, regardless of their size, turnover, industry, or date of establishment. You can then email them directly to avoid seeing your messages being blocked by gatekeepers or just getting lost to a generic email address like info@company.com or sales@company.com.
• Cold Calling – Telephone campaigns can still be very fruitful – provided you can get through to the right person. Global Database offers direct numbers so you can avoid secretaries and speak to decision makers from day one.

Image: The majority of salespeople believe calling is still the best way to reach out, according to the 2017 State of Inbound report.

• Content Marketing – It's now more important than ever before to have a good amount of content available for your prospects to find, given that people nowadays begin the buying process by carrying out their own research. Use the platform's data to determine the pain points your target audience have, and choose topics around those with a focus on providing value.

• SEO – Use the data to help inform your keyword choices to suit your targeted audience. You could even create whole web pages specifically targeting each segment.

Data-driven marketing is vital in today's business world, and having a go-to resource for company data is likely to be a very welcome addition to any business' pool of assets. With it you can make more informed business decisions for your market and even use it to fuel your whole marketing strategy.
If you'd like to find out more about what the platform can do for your marketing campaigns, or book a free demo, visit us at www.GlobalDatabase.com.