Jawonio Launches New Visual Identity and Celebrates Rebrand

Jawonio Rebrand 2021

Jawonio Unveils New Visual Identity That Underscores Their History, Leadership and Innovation As An Award-Winning Provider Of Disability and Mental Health Services

Jawonio, located in the Mid-Hudson Region of NYS celebrates the rebrand and transformation of their agency.

New City, NY — 12.2.21 Today, Jawonio, the 75-year-old non-profit disability and mental health services provider for children, adults and families announced their rebrand and launch of a new look, new logo and new website. Jawonio Rebrand Launch Video here

“We just completed a new 70,000 sq foot state of the art facility this year and a 16-acre transformation. With a new campus, we felt it was time to update our brand to reflect what was happening in this new era of specialized health care,” said Randi Rios-Castro, CEO Jawonio.

Jawonio, with a workforce of close to 1000 professionals in Rockland, Westchester and Orange Counties, provides lifespan services from infants through end of life with a variety of services including early intervention, special education preschool, summer education, vocational and employment services, residential and day services and recovery based mental health services and care management.

LCM247 Creative Director, Patrick Heaphy said, “Jawonio does such great work in the community and to be a part of that is just something so special. We are so happy to help them push their brand forward.”

The effort to develop the new logo and rebrand consisted of surveys, brainstorming sessions, and collaborative design ideas with a variety of stakeholders including board members, staff, families and individuals receiving services. The process took about a year for the final presentation of the new logo and full board approval.

“The excitement and enthusiasm of this collaborative process was palpable at every meeting. We wanted to ensure that the result of our rebrand efforts not only honored our tradition but moved us forward together into the future for our staff, the children and adults they support, along with our families and the communities we serve.” said Diana Hess, Chief Development and Communications Officer.

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Since 1947, Jawonio is dedicated to advancing the independence, well-being and equality for children, adults and their families with developmental disabilities, mental health challenges and chronic medical needs. The word Jawonio comes from the Indigenous American Word for Independence.

For more information, press only:

Media Contact: Diana Hess, Chief Development and Communications Officer

Ph # - 845.521.5352

Email: Diana.hess@jawonio.org

Website: www.jawonio.org