Mobile App Development Trends 2015 - and the Great Expectations

Mobile industry is growing with leaps and bounds; with each passing year and a multitude of hardware and software eco-systems are making their way in the market. There is always something new and innovative that pops up!

And now when we are about to bid an adieu to the 2014; there are many predications and assumptions made, about the forthcoming key trends and changes in the business and how will it affect the future of mobile application development on a whole.

Mobile app development Trends 2015 and the expectations will transform the mobile app industry:

War of TWO WORLDS - Mobile App Vs Mobile Website

In the recent studies, it came up that nearly 51% of users use their mobile devices to access the websites and therefore, mobile applications/sites becomes an essential part for any business to provide an unmatched user experience.

The real problem lies in the dilemma whether to pay more attention towards mobile application development or to developing a mobile site. While mobile websites can help you find new customers, mobile applications make it easier to further customer engagement and retention.

Mobile Application will Bigger Role to Play in Marketing

According to one study; it is believed that as compared to the number of desktop visits, the number of smartphone visitors is almost two-fold.

A majority of businessmen use mobile applications and evade using website or social media sites using their desktops. Now, based on the geographical location and interests, the customers can be tracked and reached with an ease. In fact, many companies have recently started using mobile applications to promote their businesses and their operations using some of the extraordinary and innovative functions like messages, notifications, photo sharing, and video.

Increasing Trend of Targeted Mobile Applications Will Be Seen

App developers for Android and Apple are creating applications to serve a variety of purposes. However with the passing, developers will focus more on a niche service or product to cater to the marketing requirements.

In fact, an average user also uses an application to perform a targeted function. And now as the App Stores are getting flooded with numerous types of applications, users are opting for applications that are designed for specific functions. Hence, businesses will focus more on fulfilling specific goals, you can say leading customers to a specific function or delivering exactly what they are looking for.

“Micro Moments” Approach - The NEXT Big Thing

Currently, many companies have opted for mobile applications to optimize various mobile environments fragmenting operating systems, mobile devices, and various sizes of mobile screens.

Mobile application developers will have to try harder and grab attention of people and engage them for a minimum 5-10 seconds.It is observed that information like cross-device interaction and notification is set to become one of the most essential part of mobile application development process in the year to come.

Year 2015 is surely going to bring a lot of changes in mobile application development sector making it one of the dynamic areas.

About Author:

Rahul Vyas is a Assistant Manager at Hi-Tech ITO is an India based software development company offering customized web, mobile and enterprise solutions to diverse businesses. When innovation and aligns with technology it ensures the best results is what Rahul believes in. Rahul is a very warm and approachable person; he motivates his team and works with them towards a common goal ‘delivering unsurpassed results’.