Business & Tech
Sweden (Hearts) Brooklyn
Seems more you can brand something "Brooklyn" in the Scandinavian country, the faster it flies off the shelves.
To folks in Sweden, Brooklyn might just be the coolest place on Earth – and they have a point.
On one hand, Williamsburg-based Brooklyn Brewery this week announced it will launch a Stockholm wing of its brewery, as well as set up a restaurant there, something that's got to make hipster Swedes delight.
The love affair goes deeper than that. According to the Atlantic Wire, the more you can brand something "Brooklyn" in the Scandinavian country, the faster it flies off the shelves.
The craze has spilled into the borough too, where the Brooklyn Brewery has now sponsored two Swedish Music Festivals.
The big question, though, is how do Brooklynites feel about Sweden?
Read more about the Swedish crush here.
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