The Plainview-Old Bethpage School District’s John F. Kennedy High School’s (POBJFK) student-run store, “The Hawk’s Nest,” recently received Gold Certification status from the Distributive Education Clubs of America (DECA) thanks to the work of two students. Katie Horenstein and Jack Hymowitz wrote a 50 page manual for the store covering topics like finances, marketing, distribution of products and sales. The store is one of only four schools in New York State to receive the certification.
DECA is a national organization that aims to prepare emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe—of which POBJFK has its own chapter. DECA offers certification on two levels: chapter level through a written project and individual level through a comprehensive exam. The certification program reinforces the integration of National Curriculum Standards and 21st century employability skills into the SBE learning lab environment.
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The number and types of activities a school-based enterprise, in this case the school store, completes determines the level of certification awarded. Activities included the standards of Financial Analysis, Operations, Marketing-Information Management, Market Planning, Product/Service Management, Pricing, Distribution/Channel Management, Promotion, Selling and Human Resources Management.
Photo 1: (L-R) Plainview-Old Bethpage School District students Jack Hymowitz and Katie Horenstein pose in front of John F. Kennedy High School’s store, the “Hawk’s Nest.” The store received Gold Certification status from the Distributive Education Clubs of America after the two students wrote a 50 page manual on its business operations.
