Mary Baglivo Named Chief Marketing Officer and VP at Pace

PLEASANTVILLE (January 28, 2020) — Pace University President Marvin Krislov today announced that Mary Baglivo has been appointed Chief Marketing Officer and Vice President for University Relations at Pace. In this role she will oversee marketing, communications, special events, government affairs, and community relations for all three Pace campuses including Pleasantville and White Plains.

“Mary comes to us with a remarkable combination of experience in the advertising industry and in higher education communications and marketing,” said Krislov. “She’s an accomplished leader who will bring a sharp strategic vision to our communications efforts. I’m excited to see the great things our University Relations team will achieve under her guidance.”

Baglivo has held top communications and marketing roles at two leading AAU research universities in the Big 10 Conference, where she was responsible for building integrated marketing communications organizations that incorporated brand strategy, media relations, creative, web services, digital advertising, social media, and data analytics. She served as Vice Chancellor for Communications and Marketing at Rutgers University–New Brunswick and Rutgers Biomedical and Health Sciences. Prior to joining Rutgers, Baglivo was Chief Marketing Officer and Vice President of Global Marketing at Northwestern University. At Northwestern, in addition to her communications role, Baglivo served as a senior strategy advisor to the President; a member of the Global Strategy Task Force, a group charged with defining global expansion plans for the university; and Chair of the Arts Circle Committee, a faculty and administrative team commissioned to develop interdisciplinary arts programming and marketing.

“I couldn’t be more excited to get to work for Pace University, which has one of the most important stories to tell—that a Pace education provides opportunities that transforms lives,” said Baglivo. “I’m looking forward to helping the team at Pace share what makes this university so impactful, and I’m proud to join such an impressive group of professionals who are making a difference in the world.”

Before her move to higher education, Baglivo had an extensive career in brand marketing and advertising, including CEO roles at several leading global advertising firms. She was CEO Americas at Saatchi & Saatchi, a top global ad agency, where she was responsible for the North America, Latin America, and Multicultural operations.

Baglivo serves on several corporate and not-for-profit boards, including the New York Women’s Foundation.

About Pace University:

Pace University has a proud history of preparing its diverse student body for a lifetime of professional success as a result of its unique program that combines rigorous academics and real-world experiences. Pace is ranked the #1 private, four-year college in the nation for upward economic mobility by Harvard University’s Opportunity Insights, evidence of the transformative education the University provides.

From its beginnings as an accounting school in 1906, Pace has grown to three campuses, enrolling 13,000 students in bachelor’s, master’s, and doctoral programs in more than 150 majors and programs, across a range of disciplines: arts, sciences, business, health care, technology, law, education, and more. The university also has one of the most competitive performing arts programs in the country. Pace has a signature, newly renovated campus in New York City, located in the heart of vibrant Lower Manhattan, next to Wall Street and City Hall, and two campuses in Westchester County, New York: a 200-acre picturesque Pleasantville Campus and the Elisabeth Haub School of Law in White Plains www.pace.edu