Every Preorder Counts!

Tonight begins an exciting, new phase for the Pleasantville Farmers Market's shoppers and producers.

At 7:00pm Pleasantville Farmers Market Online (PFM-O) opens, more complete and organized than it has ever been.

The online platform was built for this moment - to help shoppers maintain their connection to producers year-round. Preorders make it possible to shop from growers unable to safely display fruits and vegetables in winter (Gajeski Produce, Mead Orchards and Maple View Farm - our new, no-till family farm with winter-grown vegetables). And PFM-O is convenient for customers to shop ALL the foods they love at the Market (including Bread Alone Bakery which has joined).

We made refinements everywhere we could! In PFM-O no producer sets minimums shoppers must meet to gain access to items. We've reduced the pickup fee applied to your order total to $2.00 for this winter. Our new shorter winter hours of 9:00am-11:30am can lessen exposure to the cold for shoppers, producers and products.

On 11/21 shoppers used PFM-O significantly. Robyn Samra, owner of Pickle Licious, was amazed saying "If customers shop this week by using PFM-O like that I think Market vendors will find this outdoor winter market can work. Like all Pleasantville vendors, we're very dedicated to our shoppers and we'll come through for them if they place those preorders!"

So there it is. PFM-O and our producers are ready. We hope we've created a compelling case and a system that you'll find easy, quick and safe to enjoy shopping the Market all winter. This week's preorder shopping volume will be the best indicator yet as to whether the Market can deliver a 9th winter as a year-round market. Don't doubt it: every preorder counts towards making this experiment a success!

Shop Pleasantville Farmers Market Online from Tuesday, 7:00pm to Thursday, 7:00pm beginning tonight.

Questions?
Email us at orders@pleasantvillefarmersmarket.org

IT'S A LONG WINTER
PLEASE SUPPORT YOUR MARKET!

We're so grateful to shoppers that have reached us recently with support as $10 and $25 Friends, $50 Harvest Heroes and $100 Winter Warriors. The Market is committed to staying open and safe for all our shoppers and producers, but it hasn't been easy – and these donations have become critical. Contributions of $50 and up come with amazing Market swag and no PFM-O pickup fees through March! If you wish to make a donation you can use this link, or donate through PFM-O when it is open - and THANKS in advance for your support - your collaboration helps make the outdoor Winter Market possible. Please note that because the Market is a 501 (c)(4) nonprofit organization, individual contributions are not tax deductible.

PFM-Online HIGHLIGHTS

Bread Alone is now in PFM-O and the Winter market - check out their items online tonight.

Bobolink Dairy & Bakehouse visits weekly in December and leading into this month of Hannuakah and Christmas gifting they've created gift baskets of their delicious cheeses and breads. This week they have three sizes in PFM-O: Epicure ($59.50), Connoisseur ($89.50) and Gourmand ($194.50).

Spice Revolution has spice kits that make great gift set items. Spice kits now in PFM-O include: Bakers Bundle Spice Kit, Israeli Spice Kit, Yellow Curry spice kit, Smoked Sea Salt kit, Abuela’s spice kit, Thai Accents spice kit, Garlic & Chili salt kit and Seasoned Sea Salts kit.

Gajeski Produce has their PFM-O store loaded with the fall harvest - dive in and get preordering!

Fjord Vineyards will be in - check out their items in PFM-O.

Kiernan Farm has pork sausages at $12.00/lb, buy three (mix & match) and get $5.00 off the total (choose from hot Italian, sweet Italian, breakfast varieties). You can preorder 1lb of their ground beef for $11.75, or toggle down to order five 1lb packages to get $10.00 off the total order. They have also discounted the price of their beef chuck roasts $13.50/lb. (reg. $16.50/lb.) - please specify size.

Cooper's Daughter Spirits will be in. They have this festive suggestion: get a bottle of Cacao Maple Vodka and Black Walnut Liqueur to create their renowned Holiday Eggnog (1.5oz Cacao MapleVodka, 1.5oz Black Walnut Liqueur, 3 dashes of Black Walnut Fig Bitters, freshly grated nutmeg). They're also tempting us to order an extra bottle of Cacao Maple Vodka for spiked hot chocolate on Christmas morning.

Forward Roots is now in on the 1st & 3rd Saturday of each month. They're highlighting their new Radish Water Kimchi - refreshing and crunchy - made with NY grown carrots, onions and organic radishes and a lightly seasoned brine. Kimchi is a good source of nutrients that come from a diverse combination of vegetables.

Margery of Conant Valley Jams is now attending the Market every week with her fruit-forward jams and marmalades. In fact she reports she has her first marmalade of the season, Meyer Lemon & Key Lime - great as an hors d'oeuvre with a soft goat cheese or with fish.

Red Barn Bakery and Strudel House join Dutch Desserts, as weekly vendors providing baked goods at the Market

NEW VENDOR - Delicious vegetables!
Welcome Kyle Nisonger of Maple View Farms. He and his wife Alison produce winter-grown, fresh cut salad mixes, baby greens, lettuces, micro-greens/shoots and baby root crops at their amazing small scale, no-till farm. To pick up their items at the Market on 12/5 be sure to place your preorders.

STRIVING TO BE THE BEST, EVERY WEEK

Last year the Market was among over a dozen Pleasantville businesses awarded the honor of “Best of Westchester” by voters in Westchester Magazine’s annual contest. As a community-based service, we’re proud of this feedback as an indication that we’re fulfilling our mission to our community, farms and food artisans -- year-round.Now the 2021 “Best of Westchester” first round voting is open. Please take a minute to VOTE TODAY for your favorite farmers market and all local, small businesses that have earned your loyalty.

TO BEGIN use this Best of Westchester link which takes you to the Reader's Ballot for Food & Drink to place your vote for a favorite farmers market in two categories: “Farmers Market” (listed as #34) and “Produce” (listed as #57). Then explore the other eight categories listing other great county-based businesses. Once you have voted, encourage fellow shoppers and family members to vote to help the contest garner more momentum.

Thanks for participating!