Fresh Nation Forms Strategic Partnership with Pleasantville Farmers Market to Provide Online Shopping and Home Delivery Option

Fresh Nation, the online marketplace for farmers markets, today announced it has formed a strategic partnership with the Pleasantville Farmers Market.  Fresh Nation will operate an online storefront for the Market, providing local consumers with the ability to place an online order from many of their favorite Market vendors and receive same day home delivery from a Fresh Nation personal shopper. 

Fresh Nation delivers fresh food direct from farmers markets to consumers, by bringing local farmers markets together into a convenient online shopping destination, enabling farmers and food makers at the markets to reach new customers who do not normally make it to the market.  The company employs trained food shoppers to go the markets and personally fill customers’ online orders.  After receiving orders for Saturday delivery from Westchester residents, Fresh Nation fills these orders at the Pleasantville Farmers Market and drives them directly to customers’ homes. 

“While we remain committed to making Pleasantville Farmers Market a fun destination to visit, shopping behaviors are changing. More people want to access our vendors’ products than can physically attend the Market, and online shopping is a great solution for these shoppers,” said Peter Rogovin, Chairman of Foodchester, Inc., operator of Pleasantville Farmers Market. “Many people who would love to buy their food at the Pleasantville Farmers Market are too busy, or out of town, or homebound, so the partnership with Fresh Nation helps solve those shopper’s problem.”

Shopping the Market’s online store through Fresh Nation is easy and convenient.  Customers can select items by food type or can see the offerings of specific vendors they know; an experienced and discerning personal shopper fills their order at the Market on Saturdays and delivers same day to their home.  The Pleasantville Farmers Market is providing direct access to its online store at Fresh Nation through the Market’s web site at www.pleasantvillefarmersmarket.org.  Customers can also reach the Market online, and additional stores for farmers markets held throughout Westchester and Fairfield counties on different days of the week, at www.freshnation.com. 

“We are thrilled to partner with the Pleasantville Farmers Market, which is one of the best and largest markets in Westchester,” said Antony Lee, CEO and Founder of Fresh Nation,  “We are aligned in our mission to expand the reach of local farmers and food makers by bringing the best, freshest, local foods to all the members of a community, not just those who can visit their local farmers markets.  With hectic schedules, not everyone has time to shop at their local farmers markets, but now they too, can eat great tasting local food”

Under its partnership with the Pleasantville Farmers Market, Fresh Nation’s prices are the same as those charged in the Market, further demonstrating the alignment between the physical Market and its online presence.  In addition, Fresh Nation charges a nominal $5 delivery fee.  Visit www.freshnation.com for more information.