Rhodadendron, Clothing Store, Coming to Pleasantville

After roughly five years in Chappaqua, clothing store Rhodadendron is moving to Pleasantville.

The shop, which is currently located in the Village Yard plaza at 144 King St., will close around April 15, according to owner Rhoda Gennarelli. The new location will be at 73 Wheeler Ave. a storefront across the street from Pleasantville Village Hall and just steps away from an array of shops.

The store is expected to reopen in Pleasantville later this month, Gennarelli confirmed.

The reason for moving is a sign of Rhodadendron's success.

"We needed a bigger location," Gennarelli said, adding that the store has outgrown the Chappaqua space.

Meanwhile, Pleasantville's Pilates Connections, which previously operated out of the Wheeler Avenue space, has moved to 17-19 Marble Ave.

With the new storefront, Gennarelli, a Chappaqua resident, hopes to retain the store's existing customer base while attracting new ones, such as Pace University students. Aside from running a local store, Gennarelli has a permanent clothing operation in Syracuse University's bookstore. She also has pop-up versions at several colleges.

Before it leaves Chappaqua, Rhodadendron is holding a moving sale with items 30 to 70 percent off.

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