Venus Nails' Owner Expands to Chappaqua

Pleasantville resident and  owner Jun Choi is expanding his reach.

The last major storefront on Chappaqua's lower King Street has been filled with Choi's Serenity Spa, which opened on Dec. 21 at .

Serenity's main products are manicures, pedicures, messages and facials. His offerings as a new store include $20 manicure/pedicure combinations, as well as discounts of up to 20 percent off on some services.

Choi decided to open because he was looking for a bigger space to provide more services. Aside from not having room to do massages and facials, Choi explained that Venus only has four pedicare spaces and five for manicures. In contrast, Serenity has 10 pedicure spots and seven manicure spots.

In coming to Chappaqua, Choi faces an increasingly crowded downtown market for nail salons, a topic that has been controversial among some in the community who feel there are too many.

Choi, who has heard about this criticism, noted he has been in the area for a long time—Venus has been in Pleasantville since 1995—and that he has clients from Chappaqua.

"That's all my neighborhood," he said of the region and about links between Pleasantville and Chappaqua.

His clients also often include Armonk and Briarcliff Manor residents.

For now, Choi will keep Venus open because he wants to retain his loyal customers who are used to going there. Further out, however, he is not sure. One reason is because competing has become tougher in Pleasantville, which has a market that is more crowded than Chappaqua's.

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