Winter Market Plan In Place!

To help customers adapt to the challenges of shopping during the COVID-19 pandemic Pleasantville Farmers Market redesigned its marketplace so that products and shoppers were safely spaced. The Market and its producers also developed Pleasantville Farmers Market Online (PFM-O) as a way for shoppers to get in and out quickly when collecting contact-free purchases.

Throughout the warm summer months we had our eye on winter knowing 1. during the health crisis farmers markets cannot safely operate indoors, and 2. the Market is committed to helping our shoppers and producers continue to support one another year-round.

The solution is now in place with PFM-O. Starting December 5 the Market will shift to a "preorder & pickup" model. December through March customers will place orders online, pay with a single click, and enjoy quick, contact-free pickup on Saturdays. A single, small pickup fee (smaller yet as we're reducing the fee for winter) is applied to a customer's total order to cover the costs of this one-stop-to-shop platform. Though some vendors may have items for spontaneous walk-up purchase, the key to the Winter Market succeeding is the speed and convenience of preordering.

Since collecting preorders is efficient for shoppers, that lessens their time in the cold. Focusing on delivering preorders enables vendors to work a shorter market day (9:00am - 11:30am), and they can avoid the effort of displaying inventory that might freeze. There it is -- a win/win -- provided enough shoppers register and begin using PFM-O.

You don't need to wait until December to try out PFM-O because over 25 farmers and food artisans are already providing their products to shoppers online each week. Please register HERE to receive our weekly PFM-O newsletter, and to be ready to shop the Market's online platform every week, Tuesday, 7:00pm - Thursday, 7:00pm.

Please note our schedule for the upcoming months:

• November 21: final fall market day
• November 28: Market closed
• December 5: first winter market day

Who's In This Week?
View our Map of the Market to see where vendors visiting this Saturday will be located in the marketplace.

In addition to our Weekly Vendors the Rotation Vendors listed below will also be in this Saturday.

• Bombay Chutney Company
• Conant Valley Jams
• Little Croc Bakehouse
• SallyeAnder
• Strudel House
• Whitecliff Vineyards

Hours?
Through Thanksgiving the Market is open Saturdays from 8:30am to 1:00pm at Memorial Plaza.
Starting December 5 the Market is open Saturdays from 9:00am to 11:30pm at Memorial Plaza.

Phelps Health Tip:
Lead Sponsor Phelps Hospital Northwell Health shares the following: "Fresh ginger is in. Research on the health benefits of consuming fresh ginger is ongoing, but shoppers know ginger is a very flavorful addition to meals such as stir fry, which are a quick and healthful way to focus on vegetables in one's diet".

Shop Safe
Shop Fast
Shop PFM-ONLINE!

Longer store hours:
Now you can place orders Thursdays (TODAY) until 7:00pm (previously 2:00pm). PFM-O is open each week Tuesday, 7:00pm - Thursday, 7:00pm.

Pleasantville Farmers Market Online (PFM-O) provides a way to enjoy contact-free shopping, reserve items to avoid the morning rush, and to keep your Market visit brief.

If you are a first time user of PFM-O please register by CLICKING HERE. Then use the same link to login and preorder from participating vendors.

How to pick up preordered items?

• Items ordered on PFM-O are collected at vendor’s tents.
• All participating vendors have a sign saying “Preorder From Me Online”.
• In front of vendors that typically lack significant lines "Walk Up Service & Preorder Pick Up" is painted on the pavement. PFM-O shoppers wait briefly with other walk up shoppers to collect their items from these vendors.
• Vendors having dedicated, sizeable walk up lines display a “Pick Up Preorders Here” sign above a yellow "Preorder Pick Up" box painted on the pavement - at these vendors you can skip the walk up line. Step in the box, then step away quickly after receiving your preorder.

PFM-O is also a great way to further support your producers. By preordering items and skipping the line at our busiest vendors you can help reduce the length of vendors' walk up lines (to their relief!) and provide them needed revenue during a challenging year.

KNOW BEFORE YOU GO:

Masks Are Mandatory & Other Guidelines
Help the Market remain a safe and efficient place to gather food. Masks are required to be worn while at the Market. Please send only one member of the family to shop. If arriving as a couple, bring enough reusable bags so you can splitting up shopping tasks. Do not use the Market at this time as a family outing as we must limit the number of people in the marketplace, and shopping is meant to be brief and purposeful. For more information about COVID-19 protocols for shoppers please click here. Your adherence to these shopping guidelines assists us in keeping the Market open to support residents and vendors alike.

Absolutely avoid the Market if you are sick. Especially so if you exhibit any symptoms of the COVID-19 virus (temperature of 100° or above, a cough, a sore throat, shortness of breath). The New York State Department of Health has set up a hotline at (888) 364-3065 where Department of Health experts are available to answer questions regarding COVID-19.

VENDOR HIGHLIGHTS For Saturday:

Preorder your Bobolink items! You can now preorder from Bobolink Dairy & Bakehouse in PFM-O. This week Nina White is highlighting items that reflect collaboration with their NJ neighboring farms: Baudolino cheese cured in pinot noir grape must from Unionville Vineyards, Amram Cheese washed in cider from Ironbound Hard Cider, and Rosemary Epi bread made with rosemary from Phillips Farm. She also mentions, "All of these businesses are within a half hour of Bobolink and welcome visitors...come and spend a day this fall in our backyard!"

Preorder your Hudson Valley Duck! Hudson Valley Duck Farm's fresh and smoked duck products are now available for preorder. Browse and reserve from their items after 7:00pm tonight.

SallyeAnder will be in this Saturday with their line of unique soaps and balms.

Whitecliff Vineyards - check out their PFM-O store to preorder single bottles from their wide variety of wines, or toggle down to order a case for the winter at a discount. This Saturday Whitecliff will feature its 2019 Vidal Blanc. And because it isn’t a household name and it is a Whitecliff owner’s current favorite, she wants to share it with you with a 10% discount. The grape was hybridized in France in the 1930s for use in cold climates and in the Hudson Valley it produces this lovely clean, dry wine with aroma notes of pineapple and grapefruit.

Kiernan Farm has a full PFM-O store including the following SALE items: St. Louis style pork rack ribs at $11.00/lb (reg. $15.00lb) and cubed beef steaks $12.50/lb (reg. $17.50/lb). You can preorder 1lb of their ground beef for $11.75, or toggle down to order five 1lb packages to get $10.00 off the total order. They have also discounted the price of their beef NY strip steaks.

Spice Revolution - Browse their full PFM-O store of spices, salts and herbs such as the autumn baking spices they're highlighting this week including Tahitian vanilla beans, ginger, nutmeg, star anise, cinnamon and chai.

Strudel House will be bringing the strudel this Saturday. Preorder to reserve your favorite slice or toggle down to order a full strudel.

Yellow Bell Farm - For next two weeks they will have a limited number of fresh Delaware breed roosters available. View the following recipe for traditional Coq Au Vin by clicking here. Have a look at all their items in PFM-O.

Bombay Chutney Company creates delicious, hearty, Indian-style soups which are frozen for convenient heat-and-eat use. Have a look at their full offerings online and choose one for an easy meal this week.

Little Croc Bakehouse will be in with their line of savory and sweet items produced in their dedicated gluten free bakery. This week they've added to their PFM-O store both GF chicken pot pie and slices of GF pumpkin pie.

Hot stuff! As the weather gets colder Teagevity turns up the heat with hot apple cider & hot cocoa with oatmilk this Saturday.

Mead Orchards keeps adding to the variety of apples they offer shoppers online - this week they've added Cameo and Idared apples.

Red Barn Bakery will be in with their line of savory and sweet items including Organic pumpkin kabocha soufflé and pies. Review their offerings in PFM-O.

Little Seed Gardens - Preorder Certified Organic items, and get in and out quickly on Saturday. They're offering carrots, beets, radishes, squash, escarole, lettuce mix and more.

IN THE COMMUNITY:

Done the Census but have questions about early voting?
Click here for early voting info, or click here for general info from the County Board of Elections.

Shop Local Business Listing: Updated Daily
The Pleasantville Chamber of Commerce can help you stay connected to the small businesses that make Pleasantville such a wonderful place to visit and to live. Their Shop Local Business Listing is updated daily with the latest on store hours and pick up options. To view the listing visit pleasantvillechamber.com.