Winterizing the Market: We’ll need your help!

Involved in winterizing your home and vehicles for the upcoming season? We hope you will join us in preparing the Pleasantville Farmers Market for the winter too.

For eight prior winters our producers have reliably provided Pleasantville each week with foods of the highest quality, produced by the best methods and handled in the safest manner. Even so, shopper visitation in winter is usually only 1/3 of what one sees in the summer (and this is based on years the Market moved indoors).

That lessened customer volume has always challenged the Market's small businesses with leaner months in revenue. As we've seen in the restaurant industry, you can't always assume your favorites stay in business after a long downturn. Operating the Market outdoors this winter is a new necessity and our producers are hoping you will find their offerings compelling enough when the north winds begin to blow.

We think we have a plan that can offer a great way to shop, shorten hours and guarantee your items are waiting for you each Saturday. And shopping outdoors where masks are required remains one of the safest ways to gather groceries. But we'll need enough shoppers like you to pull things off.

Though this winter presents a new challenge, our shoppers have proved loyal and adaptable all year, which made it possible for the Market to remain open throughout the pandemic since moving outside on March 14.

So please as we move into winter continue to help the Market remain an essential food resource to you and a successful way to sustain the livelihood of our farmers and food artisans. Below you can read in a nutshell how the winter market will work, and this Saturday we'll have many volunteers available to answer any questions.

Please note our upcoming schedule:

• November 21: final fall market day
• November 28: Market closed
• December 5: first winter market day

Who's In This Week?
Gajeski Produce is now in PFM-O so you can finally preorder from their diverse items (online shopping remains open until 7:00pm tonight).

View our Map of the Market to see where all vendors visiting this Saturday will be located in the marketplace.

In addition to our Weekly Vendors the Rotation Vendors listed below will also be in this Saturday.

• Bombay Chutney Company
• Conant Valley Jams
• Fjord Vineyards
• Living Edge Designs
• SallyeAnder
• Strudel House
• Tree Juice Maple Syrup

Next Week?
Harper Keehn Knife & Tool Sharpening will visit 11/14 (and 11/21).

Phelps Health Tip:
Lead Sponsor Phelps Hospital Northwell Health shares the following: "Kale is an excellent source of beta-carotene, vitamins C and K, as well as a healthy dose of calcium. Something many people don't know is that the leaves of vegetables are richest in nutrient content. The darker the leaves, the greater the vitamins and minerals. You can enjoy your kale many ways including raw, braised, sauteed, or in a soup."

Valley Table Magazines Are In
We'll have complementary November-December issues of The Valley Table magazine to hand out at the south entrance this Saturday (while supplies last).

PFM-O Winter News

Shopping at the Market in winter (in a nutshell):

WHAT'S FOR SALE?
The same popular items as every winter! INCLUDING fresh cut salad mixes, baby greens, lettuces, micro-greens/shoots and baby root crops produced by a NEW, intensive winter-growing, no-till, no-tractor family farm!
WHEN?
After a closure on 11/28 the winter season begins on 12/5 and runs through March.
WHERE?
Memorial Plaza
HOW?
Preorder online from any producer using PFM-O and pick up in the Plaza.
WALK UP SHOPPING?
ALL producers will be online, SOME may also have products available for walk up purchases as well.
THE PRICE IS RIGHT:
This winter the price of a product remains the same, whether bought online or walk up.
WHEN DO I SHOP ONLINE?
PFM-O is open weekly from 7:00pm Tuesday to 7:00pm Thursday
WHEN DO I PICK UP PREORDERS?
Saturdays
CHANGED HOURS?
Yes, starting 12/5 the Market is open 9:00am to 11:30am (note that hours remain 8:30am to 1:00pm until 11/21 and Market is closed on 11/28)
WHY THIS PLAN?
Outdoors with quick pickups will be safer for shoppers and vendors, helping to sustain access to fresh, regionally produced food and supporting our producers through a tough season.
WHO?
You!

Tried Pleasantville Farmers Market Online Yet? Register HERE to receive our Tuesday PFM-O newsletter and to be ready to shop the Market's online platform every week, Tuesday, 7:00pm - Thursday, 7:00pm. There are no minimums and a single pickup fee applies to your total order, no matter how many vendors you order from.

KNOW BEFORE YOU GO:

Masks Are Mandatory & Other Guidelines
Help the Market remain a safe and efficient place to gather food. Masks are required to be worn while at the Market. Please send only one member of the family to shop. If arriving as a couple, bring enough reusable bags so you can splitting up shopping tasks. Do not use the Market at this time as a family outing as we must limit the number of people in the marketplace, and shopping is meant to be brief and purposeful. For more information about COVID-19 protocols for shoppers please click here. Your adherence to these shopping guidelines assists us in keeping the Market open to support residents and vendors alike.

Absolutely avoid the Market if you are sick. Especially so if you exhibit any symptoms of the COVID-19 virus (temperature of 100° or above, a cough, a sore throat, shortness of breath). The New York State Department of Health has set up a hotline at (888) 364-3065 where Department of Health experts are available to answer questions regarding COVID-19.

VENDOR HIGHLIGHTS For Saturday:

Gajeski Produce has items for walk up Saturday but they've also added basically everything to PFM-O. Great job Brian Gajeski on getting your store set up for PFM-O shoppers. (If you want to preorder Gajeski items you can do so until 7:00pm today).

Tree Juice Maple Syrup is making an extra visit this Saturday, check you pantry and your gift lists! (You can preorder until 7:00pm today)

Bread Alone will have its full line of seasonal pies starting this week: apple-raspberry crumb pie, apple pie, pecan pie and pumpkin pie. They also are beginning to bring their stuffing to market each week (it stores well as one waits for Thanksgiving to arrive).

Bombay Chutney Company is highlighting they've created three different gift box combos of chaat, simmer sauces and chutney. (Check out all their standard items in PFM-O until 7:00pm today)

Living Edge Designs is in through 11/21
Living Edge Designs will be in with their attractive cutting boards, bread peals and more. They're located near Mead Orchards in the Market.

Spice Revolution says this is the time to stock up on favorite Thanksgiving spices including roasted garlic powder, toasted onions, rosemary, sage, thyme, herbs de Provence, orange & spice brining mix, cheddar cheese powder, paprikas, Saigon cinnamon, pumpkin pie spice and nutmeg.

Kiernan Farm has a fully stocked PFM-O store including the following SALE items: St. Louis style pork rack ribs at $11.00/lb (reg. $15.00lb) and cubed beef steaks $12.50/lb (reg. $17.50/lb). You can preorder 1lb of their ground beef for $11.75, or toggle down to order five 1lb packages to get $10.00 off the total order. They have also discounted the price of their beef NY strip steaks.

Margery of Conant Valley Jams is highlighting she will have her Cranberry & Apple chutney this week, saying this tart chutney is a perfect accompaniment to serve with turkey or a pork roast. Stop by her tent to purchase yours or check out her PFM-O store until 7:00pm today.
Woven Stars Farm
Farmer Lizzie Galeucia says lamb is back in stock with chops, steaks, ribs, ground, shanks and soup bones. Check out their PFM-O store until 7:00pm today.

Thanksgiving Turkey Sign-Ups
Rock City Mushrooms and Campanelli's Poultry Farm are taking sign-ups for Thanksgiving turkeys. For details on Rock City's turkeys stop by their tent or click here. For information on Campanelli turkeys stop by their tent this Saturday.

Cheer up! Strudel House will be in this Saturday. Check out their PFM-O store until 7:00pm today.

Bobolink Dairy & Bakehouse
Bobolink has delicious cheeses at this time of year. Try their Drumm, Frolic, cider-washed Amram and Cave-Aged Cheddar. These and more can be preorder in PFM-O until 7:00pm today.

Cold Days, HOT Teagevity
Teagevity has numerous hot teas (and coffees) to warm up with at the Market, as well as a great selection of dry tea blends to take home. Save time Saturday - browse their teas online and preorder until 7:00pm today.

Pura Vida Fisheries has refined their portions in sea scallops. If you found 1lb portion of scallops too large they now offer 1/2lb portions as well. (To preorder in PFM-O toggle the drop down on the sea scollops to choose the quantity that works for you. Pura Vida has also added three smoked seafood items to PFM-O as well)

IN THE COMMUNITY:

Hudson Valley Restaurant Week Is Back!
11/9- 11/22
Enjoy great dining and great deals at restaurants throughout the Hudson Valley. No tickets or passes are required, although reservations are strongly encouraged. HVRW features prix fixe, three-course dinners for $35.95 and lunches for $25.95 (plus drinks, tax and tip). Click here for a list of participating restaurants (incl P'ville's own Pubstreet), which you can sort by cuisine type, or town.

Shop Local Business Listing: Updated Daily
The Pleasantville Chamber of Commerce can help you stay connected to the small businesses that make Pleasantville such a wonderful place to visit and to live. Their Shop Local Business Listing is updated daily with the latest on store hours and pick up options. To view the listing visit pleasantvillechamber.com.