Outside In and Nature of Things To Open Joint SoHo Flagship

NEW YORK CITY — Outside In and Nature of Things are opening a new joint flagship at 31 Crosby Street in SoHo this weekend.

The opening on Sept. 12 will give both brands their first permanent retail location following Outside In’s launch and Nature of Things’ relaunch in fall 2025.

The store was founded and developed by Carisa Janes, founder of Hourglass Cosmetics and Outside In and brand architect behind Nature of Things.

The project marks her latest move into brick-and-mortar retail following the opening of Hourglass’ New York City flagship earlier this year.

Designed in collaboration with FOG Architecture, the new destination combines beauty, wellness, food and design under one roof. Features include:

• A dedicated Fragrance Room
• A Hidden Garden Courtyard
• Outside In Café, offering a specialty food and beverage menu
• Dedicated retail spaces for Outside In and Nature of Things