MUST READ ADVICE FOR ANYONE WHO SELLS UNLESS OF COURSE YOU ARE...

From Hallmark Abstract Service, New York

This is must read advice for anyone who sells unless you provide a product that every business or individual must buy on an ongoing basis, your company is the only one that produces or supplies it and you are the only salesman at that company.

If that's you then feel free to skip this article!

If, on-the-other-hand, you are like most everyone else and are in a business that faces fierce competition providing a product for a limited group of buyers and are somewhat constrained by an inability to differentiate by price , then you may want to read on!

The prior sentence in one way or another describes most businesses whether it’s law, real estate, title insurance, mortgages, a car body shop or really most anything else.

That being the case the question of client acquisition then becomes this: Are You Tenacious?

Not annoying, obnoxious, over-bearing or uncomfortably over-aggressive but tenacious! There is a difference!