UPPER EAST SIDE, NY — Last Crumb, a Williamsburg-based luxury cookie brand, is opening its first Upper East Side outpost, according to signage that recently went up in the neighborhood.
The treat purveyors will set up shop at 990 Lexington Ave., between East 71st and East 72nd streets, in what used to be Lauracea, a leather bag store.
Last Crumb was founded by Derek Jaeger in 2020, and has sold cookies in limited drops online — which sold out in seconds — until this spring, when it moved its operations to New York City and opened up its first brick-and-mortar shop in Williamsburg.
The bakery's lineup includes a brown-butter chocolate chip cookie with dark, milk and semi-sweet chocolate and Maldon salt; a peanut butter cookie with milk chocolate chips; a lemon bar cookie made with fresh lemon juice, lemon pudding, and vanilla beans; a warm chocolate lava cookie with a molten center; a blueberry muffin cookie with streusel; a banana cream pie cookie with marshmallow meringue fluff and brûléed banana caramel, and more. Cookies start at $8.50.
Signage for the new shop was first noticed by NewOpeningsNYC on Instagram.
No opening date has been announced yet, but the brand's website says it's "coming soon."
For questions, email Miranda.Levingston@Patch.com.
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