CBS Sunday Morning’s David Pogue in Conversation with Lee Cowan — Apple: The First 50 Years

Apple turns 50 this year, which raises a deceptively simple question: how did a scrappy technology company become something closer to an operating system for modern life?

To explore that question, join David Pogue, the award-winning science and technology journalist, longtime Apple watcher, and familiar voice from CBS Sunday Morning, for a live conversation about his new book, Apple: The First 50 Years.

Drawing on more than 150 interviews and rare access to Apple’s archives, Pogue traces the company’s full, frequently misunderstood story: its early experiments and false starts, its brushes with collapse, its rebirth under Steve Jobs, and its transformation under Tim Cook into the most valuable company in the world. Separating fact from legend, he debunks familiar myths, revisits celebrated successes and costly failures, and examines the culture of engineering, design, and decision-making that has defined Apple across five decades.

With decades of experience covering Apple and the people who have shaped it, Pogue brings uncommon perspective to a company that has profoundly changed how we work, live, and interact. The conversation looks beyond products to the deeper effects of Apple’s influence — how its technologies have rewired our habits, reshaped our attention, and altered the way we think, connect, and move through the world. It’s a clear-eyed look at a company whose impact extends far beyond the devices in our hands.