The Westchester Goes 'Mission Pink' with Susan G. Komen to Fight Breast Cancer

The Westchester today announced that it will be participating in a national engagement with Susan G. Komen® to support the fight against breast cancer, engaging employees, retailers and shoppers in ‘Mission Pink®’ events throughout the month of October.

“As an active member in this community, The Westchester provides an ideal backdrop for raising awareness and encouraging support in finding a cure for breast cancer, a disease we know affects many of our employees, retailers and shoppers every year,” said Paula Kelliher, area director of mall marketing for The Westchester.

“We are delighted to be working with the dedicated people at Simon,” said Dr. Judy Salerno, Komen President and CEO. “With one case of breast cancer diagnosed every two minutes in the U.S., programs like Simon’s ‘Mission Pink’ play a key role in bringing our mission to people in communities across the country. The support of Simon and their customers will help us fund research, provide support to women, men and families suffering from breast cancer, and move toward a world with no breast cancer.”

Visitors to The Westchester will notice that the Guest Services booth will be adorned with pink flower arrangements and staff will don pink accent accessories in honor of National Breast Cancer Awareness Month. Guests who donate to Susan G. Komen at Guest Services will receive a bag of pink cotton candy (while supplies last.). A pink themed painting by local artist David Tobey will be on display and auctioned at the end of October to the highest bidder.

Other planned activities include:

• Local Programming: The Westchester will host a Health and Wellness Event on Saturday, October 10, 2015 from 12 to 5 p.m. Visitors will receive healthy living tips and insight from participating local organizations, including the Susan G. Komen Greater NYC affiliate. Among the activities for participants are mini massages, health evaluations, blood pressure screenings, fitness dance demos, presentation about hypnosis as a stop smoking method and weight loss aid, healthy meal preparation and nutritional facts, breast cancer awareness, alternative medicine and more. A DJ will provide musical entertainment throughout the afternoon.

• Surprise and Delight: Generate awareness of Susan G. Komen’s National Breast Cancer Awareness Month by surprising randomly selected shoppers with ‘Mission Pink’ treats as they shop.

During October 2015, Simon is proud to support Susan G. Komen through various fundraising initiatives, and along with the help of generous customers, will guarantee a contribution of at least $250,000.