Community Corner
Unicorn Frappuccino Lawsuit Settled Out of Court, Records Show
Owners of The End Cafe in Williamsburg settled a suit against Starbucks that claimed the mega-chain ripped off their Unicorn Latte idea.

WILLIAMSBURG, BROOKLYN — The Unicorn Frappuccino court battle ended abruptly on Tuesday when Starbucks and the alleged creators settled their trademark dispute out of court, records show.
Owners of Williamsburg’s The End Cafe first filed suit against Starbucks in May, claiming that the mega-chain’s signature rainbow-colored drink was actually invented by the shop’s co-owner Madeline Murphy in December 2016, according to a filing in Brooklyn Federal Court.
The Williamsburg version of the bright blue and pink health drink — made out of algae, maca root, coconut milk and ginger — was named after the legendary beast for the “'magical' healing properties” of its ingredients, The End's suit claimed.
Find out what's happening in Williamsburg-Greenpointfor free with the latest updates from Patch.
The meaning and symbolism of The Unicorn is all about opening up to infinite possibilities and that infinite possibilities surround you and are available to you at all times. Many times we cannot see that possibilities abound, or even exist. Unicorn gives us the "eyes to see" those possibilities, and "the wisdom" to take advantage of them @laurenxkate (source: Universe of Symbolism by Presley Love)
A post shared by The End Brooklyn (@thendbrooklyn) on Apr 30, 2017 at 8:22am PDT
Starbucks introduced the Unicorn Frappuccino three months later and began what the lawsuit deemed to be an “aggressive” ad campaign.
#UnicornFrappuccino from @starbucks.
A post shared by Brandon McAdory (@brandonmcadory33) on Sep 1, 2017 at 2:55am PDT
While Unicorn Frappuccinos are no longer sold by Starbucks, The End's owners demanded restitution and an apology for the harm Starbuck's ad campaign caused.
Find out what's happening in Williamsburg-Greenpointfor free with the latest updates from Patch.
It was not immediately clear on what terms the two coffee-pushers settled. But records filed on Sept. 5 show each party will pay their own costs and noted a prejudice against the defendant — Starbucks.
Main image courtesy of Brooklyn Federal Court
Get more local news delivered straight to your inbox. Sign up for free Patch newsletters and alerts.