Celebrate Women's Health at Jefferson Valley Mall with 'PAINT THE MALL PINK' Events

October is National Breast Cancer Awareness Month and Jefferson Valley Mall is marking the occasion with Paint the Mall Pink, a community-based grassroots program featuring educational displays, health fairs, retailer offerings, special events and other activities that promote women’s health.

“As an integral part of the community, we want to be a resource for the health issues that affect women and their families,” said Alexa O’Rourke, director of marketing and business development at Jefferson Valley Mall. “We are honored to host a variety of ‘pink-themed’ activities to recognize this important endeavor.”

On Saturday, October 11 from 11:00 a.m. to 2:00 p.m. in Center Court Jefferson Valley Mall, in conjunction with the American Cancer Society, will present a Paint the Mall Pink Health & Wellness Fair. This one-day event will feature a variety of special activities including the following:

• A cancer survivor fashion show with exclusive fashion looks from the LOFT
• “Pretty in Pink” ballet performance presented by Westchester Performing Arts
• Pink ribbon face paintings to support the lovely ladies that will be walking the runway
• Health demonstrations from local fitness studios
• Samples and tastings of healthy food options from around the community
• Craft a special gift for cancer patients at the Hudson Valley Hospital Center
• Health talks and safety tutorials from professionals in the field
• In-store offers and discounts from participating retailers
• Free swag bags to the first 300 ladies to register