Blue Ridge shopping destination debuts lifestyle brand known for body positivity and comfort
ASHEVILLE, N.C. (Sept. 24, 2025) – Tanger Outlets Asheville is adding a fresh dose of comfort and confidence to its retail mix with the debut of Aerie, opening Thursday, Sept. 25. The 5,000-square-foot store, located next to the New Balance Factory Store, will showcase the brand’s most-loved collections, including activewear, loungewear, intimates and swim, along with a celebratory gift card giveaway to mark the grand opening.
Known for its #AerieREAL movement and commitment to body positivity, Aerie has built a passionate community of fans who celebrate authenticity, inclusivity and self-expression. From its unretouched campaigns to its inclusive sizing, the brand champions individuality and confidence, making it more than just a retailer – it’s a movement.
Shoppers at the new Asheville store can expect to find cloud-soft bras and bralettes that combine comfort with everyday support, along with undies in every style. Cozy loungewear and dreamy-soft sleepwear offer effortless downtime looks, while seasonal tees, tanks, sweaters and cardigans deliver everyday essentials with ease. The OFFLINE by Aerie collection of leggings, sports bras and workout tops brings style and comfort to any activity, and a mix of bikinis, one-pieces and coverups ensures swimwear is just as fun and flattering.
The store will also feature the brand’s Real Good collection, created with more sustainable fabrics and practices, giving shoppers fashion-forward options they can feel good about inside and out.
“Aerie’s arrival at Tanger Asheville further elevates the shopper experience,” said Megan Thorp, Marketing Director at Tanger Asheville. “The retailer’s mission to inspire confidence and positivity resonates with our community, and we are proud to add such a meaningful brand with sought-after lifestyle apparel to our lineup.”
The new store complements Tanger Asheville’s growing selection of fashion and lifestyle retailers, joining favorites such as Nike, Coach, Columbia and Polo Ralph Lauren. Visitors can also enjoy the recently opened Dog Park and Kids Play Area, adding even more to discover at the center.