Neighbor News
New Brand Look for Carolina Orthopedics Sports Medicine and Physical Therapy, but Same Quality Care for Patients
With help from High Tide Creative, Carolina Orthopedics will boast a new logo, advertising campaign, website, and updated patient materials.

Carolina Orthopedics Sports Medicine and Physical Therapy, eastern North Carolina’s premier practice for orthopedic and therapeutic care, recently announced the launch of a new look and brand for the organization. With help from High Tide Creative, Carolina Orthopedics will boast a new logo, advertising campaign, updated patient materials and a new website.
“Just as our quality of care has evolved, so too should our brand,” stated Tracy Watkins, Practice Manager at Carolina Orthopedics. “We have grown exponentially over the years and this new look is more reflective of the dynamic, professional talent and services we provide to our patients.”
Carolina Orthopedics’s mission is to serve patients with exceptional medical and therapeutic care. With over 30 years of experience in the industry, they offer a full range of services such as physical and occupational therapy to combat conditions such a back pain, arthritis, sports or work-related injuries, fractures, and growth abnormalities. Carolina Orthopedics also performs surgical procedures including joint replacement, osteotomy, fracture and soft tissue repair.
With offices in New Bern, Havelock and Jacksonville, Carolina Orthopedics has a care team of over 25 doctors, physician assistants, athletic trainers, and physical and occupational therapists.
“Visually, we will have a new look, but inside our walls, our quality care and high standards for optimal patient outcomes remain the same,” continued Watkins.
One of the major elements to the rebranding campaign is the launch of the new website. Designed to be a portal for patients seeking more knowledge on their own medical conditions, the site will showcase videos and educational content to ensure patients are empowered to work with their care team in choosing the best treatment strategy. The new website is scheduled to launch this fall.
To learn more about Carolina Orthopedics Sports Medicine and Physical Therapy, please visit www.carolinaorthopedics.com. To request an interview with Tracy Watkins, please call 252.634.2676.
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About Carolina Orthopedics Sport Medicine and Physical Therapy: COSM was formed in September 2007 by the merger of two prominent practices; New Bern Orthopedic Associates and East Carolina Orthopedics. The joining of these two premier groups afford over 30 years of experience and medical expertise. Our mission is to serve our patients with exceptional medical and therapeutic care. Visit with any of our physicians and staff and you will find that they are dedicated to providing the medical information you need in a caring environment that promotes healing.