Scotties, a leader in the tissue industry, is pleased to announce the top 12 finalists in its TREES ROCK! video contest including a group of 4th graders from Lindley Elementary School in Greensboro, NC. The Grand Prize winner will receive $10,000 for their school to use towards a sustainable project, such as tree plantings, updated / recycled playground equipment and energy efficient lighting. Kids who entered the contest were required to create a 3 minute video on the importance of trees -- to themselves, to their school, and to their community.
Led by teacher Lori Attias the 4th graders are a part of the “Energy WISE” team for the school which means that they learn about energy saving and recycling. The students all have a passion for the environment, and learning about how trees and forests fit into their conservation ideals seemed all too natural.
In the video, the students discuss the importance of trees throughout history from prehistoric times to the discovery of aspirin from willow trees to the many uses of trees today. If the school wins the prize money, they aim to get new playground equipment and expand their garden to allow them to donate more fruit and vegetables to their local food bank.
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The video ends with the reading of an ancient proverb saying “When’s the best time to plan a tree? 20 years ago. When is the second best time? Now!”
Students were encouraged to be as creative as possible in their entries – for example, by creating a poem, a play, a speech, a song, or a dance. After rigorous scrutiny by a panel of judges, entries from around the country were narrowed down to the 12 best in the categories of most compelling relative to theme, clarity of message, and creativity.
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Winners will be chosen by voters across America who can watch the top videos and vote for their favorite from January 14th through February 14th on www.scottiestreesrock.com.
“Scotties passion about the environment can be seen in our 3-to-1 promise where for every one tree we use, we plant three in its place,” says John Robertson, Scotties Marketing Director. “Over the last 50 years, J.D. Irving, Scotties’ parent company has planted 850 million trees in North America. We are so excited to spread the message of sustainability to the next generation!”