Business & Tech
Soffe Styles for the American Bad Ass
Watch video for details including a clip of the XT46 promo vid!
Being a bad ass is in style!
If you're a cheerleader or dancer, chances are you recognize Soffe shorts. But now, M.J. Soffe offers more sizzling styles--one dedicated to intensive training exclusively for the American bad ass.
"We're providing training to a whole other level. Apparel that's meant to withstand and to really bring in that kind of hard-core approach to training," says Marketing Manager Jessica Baggett.
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Many XT46 styles are used by the U.S. Military. Why?
Baggett says, "it's built to withstand their training. These guys train for life and death and i'ts intense training, and going and running and swimming and all the things that you can imagine. The same thing that athletes do but to a further extreme."
The XT46 line is comprised of 12 hard-core pieces ranging from $8.99 to $34.99. It has everything from shorts to heavy duty durable outfits for men.
Find out what's happening in Fort Braggfor free with the latest updates from Patch.
However, it's not just the unique breathable styles that's racking up the XT46 line, this product packs a punch when it comes to innovation.
"We wanted to make sure that every piece had a military heritage in it. With the neck tape being camo, some inserts, reflective. And then, most of the loose fit items will have a back pocket that's reflective of the uniforms that the military wears. So, we wanted to make sure that we provide some of the same elements that they are used to in their everyday wear," says Baggett.
As for upcoming XT46 items, Soffe will have a few new and improved cool looking styles in 2012.
Check out the video for more information including a clip from the XT46 promo vid! See for yourself how you can be an American bad ass!