Smash Mouth To Perform At Upcoming Cheerwine Festival

MOORESVILLE, NC — The third annual Cheerwine Festival is set for May 18 in downtown Salisbury and this year will include a performance by the multi-platinum band Smash Mouth, according to organizers.

The annual festival in the cherry soft drink’s hometown brought in a cumulative 60,000 attendees in 2017 and 2018, boosting the city’s economy by an estimated $1.5 million.

“Salisbury is proud to be the birthplace of Cheerwine. The soft drink company has called our city home for more than a hundred years,” said Salisbury Mayor Al Heggins.

Here’s what festival organizers say about the event:

Music will be front and center, with multi-platinum band Smash Mouth – best known for its hit song “All Star“ – headlining the event.

In addition, two Carolina-based bands, Livehouse and StellaRising, and Nashville-based band The Southern Gothic will perform on the Hotwire Communication Stage.

Attendees will also enjoy a variety of “buskers,” or musicians performing on the street, including: Blazin’ Blues Bob, Lucas Beam, David Myers & Courtney Puckett, Kia Ric, Takia Cuthbertson and Lisette Rodriguez.

Attendees can:

Festival-goers can enjoy the ‘tastes of the Carolinas,’ compliments of Food Lion. Participating brands include:

• Hushpuppies from House-Autry
• Cheerwine floats from Mooresville Ice Cream
• Cheerwine barbecue sauce from Cackalacky
• Freshly baked biscuits from Renwood Mills

Explore the city of Salisbury while scavenger-hunting for clues.
Noon — 6 p.m.: For the first time, Cheerwine will host a scavenger hunt, with fans searching for clues all over downtown Salisbury for a chance to win prizes. To participate, attendees can visit the Cheerwine Fan Club tent at the festival.

Discover Cheerwine’s history at the Rowan Museum.
Noon - 5 p.m.: Back for the first time since the brand’s centennial celebration in 2017, the Rowan Museum’s free Cheerwine exhibit will take fans of on a walk through the soft drink’s last 102 years of delighting taste buds.

Play at the F&M Bank Kids’ Zone.
(All day) The Kids’ Zone will feature tons of family-friendly games and activities.

Shop for newly-debuted Cheerwine merchandise.
(All day) Brand-new Cheerwine items will be available for purchase at the festival.

Enjoy food, drinks and crafts from local vendors.

(All day) All food, beverage and craft vendors will be announced in early April. Cheerwine fans can watch for updates on CheerwineFest.com and on the official Facebook event page.