Free Rita's Italian Ice Marks First Day Of Spring Friday

BENSALEM TOWNSHIP, PA — Rita's Italian Ice & Frozen Custard will celebrate the first day of spring with its annual sweet treat given out free on Friday to everyone.

Rita's will celebrate the seasonal change with its free giveaway of a 6-ounce Italian Ice offered at its 600-plus locations throughout the Philadelphia region and nation on Friday.

Rita’s expects to serve about one million cups of its signature Italian Ice during the annual spring tradition. Rita’s Italian Ice symbolizes the start of spring for many, but Rita’s franchisees are serving up sweets and smiles even before that special day.

This year, with Easter around the corner, Rita's is debuting a Peeps brand.

Inspired by a tasty Peeps flavor, this limited-time offering, launching on Friday, delivers the unmistakable Marshmallow sweetness fans know and love, but reimagined as a refreshing Italian Ice with a secret flavor twist.

Rita’s is also adding a Peeps Marshmallow Chick topper to its lineup this spring.

To make the mystery even more fun, from Friday through Sunday, March 29, Rita’s is inviting fans nationwide to put their taste buds to the test with the Mystery PEEPS® Italian Ice Flavor Guessing Contest.

The Mystery Italian Ice will be served as a white Italian Ice, with its flavor profile kept completely under wraps — encouraging guests to taste, guess, and join the excitement.

Fans can submit their flavor guess online at ritasice.com/peeps for a chance to win exclusive prizes.

All correct entries will be entered for a chance to win, with five winners selected at random to receive:

• Free Rita’s Ice for a Year
• A Rita’s + PEEPS® Swag Pack

About Rita’s Italian Ice & Frozen Custard

Founded in 1984 in Bensalem, Rita’s Italian Ice & Frozen Custard has been spreading “Ice, Custard, Happiness!” for more than four decades.

Today, Rita’s is the largest Italian Ice concept in the world, with over 600 locations serving freshly made Italian Ice and signature Frozen Custard.

Rita’s is proud to be a place where everyday moments turn into celebrations — one cup at a time. For more information, visit www.ritasice.com or call 1-800-677-RITA (7482).