Simon Kidgits Club Lil Chefs Cook Up Recipes for Creativity and Culinary Education at Lehigh Valley Mall

Whitehall, PA – April 30, 2013  — Aspiring young chefs and little foodies are invited to get a taste of just how fun fare can be at Simon Kidgits Club Lil Chefs, an annual Simon^® malls event designed to get kids learning about the craft of cooking and all things food. Lehigh Valley Mall’s Lil Chefs event will take place on Saturday, May 4 from 11:00 a.m. to 1:00 p.m. as part of a series of children’s culinary programs being hosted at approximately 100 Simon malls across the country.

From creating an authentic Italian pizza with Bravo! Cucina Italian to learning how to make healthy meals from a nutrition and cooking program presented by the Second Harvest Food Bank of the Lehigh Valley, the Super Duper Lil Chefs program offers hands-on and food-focused activities ranging from cooking demonstrations to craft-making with meal items.

Also as part of the event, kids are encouraged to help those in need by bringing a non-perishable food item to Lehigh Valley Mall to be donated to the Second Harvest Food Bank of the Lehigh Valley.

The presenting sponsor for the 2013 Simon Kidgits Club Lil Chefs event is Qubo, a children’s network that is a safe destination for kids of all ages, airing quality programs that entertain and celebrate the fun of learning!

“Lehigh Valley Mall’s Lil Chefs events deliver a unique platform for kids and the community to interact with one another, learn and be entertained together by something we’re all familiar with: food,” said Amanda Johnson, Director of Marketing at Lehigh Valley Mall.

The Simon Kidgits Club is a fun and informative program that focuses on health, wellness, education, safety and entertainment for children ages three to eight.

For more information about the Simon Kidgits Club and Lil Chefs events, visitwww.simon.com/kidgits or www.lehighvalleymall.com.

About Lehigh Valley Mall

Featuring over 150 stores and restaurants, Lehigh Valley Mall is the premier shopping destination in the greater Allentown, Bethlehem, and Easton markets. Lehigh Valley Mall is located off Macarthur Road in Whitehall, PA, and is situated in an area that is a popular recreation destination, home to outstanding colleges and universities, and headquarters for major businesses, all of whom enjoy proximity to the mall's mix of shops, services, and anchors. For more information on Lehigh Valley Mall, visit www.simon.com.

Simon Property Group

Simon Property Group, Inc. (NYSE:SPG) is an S&P 100 company and the largest real estate company in the world.  The Company currently owns or has an interest in 327 retail real estate properties in North America and Asia comprising 242 million square feet. We are headquartered in Indianapolis, Indiana and employ approximately 5,500 people in the U.S.  For more information, visit the Simon Property Group website at www.simon.com.

About Simon Brand Ventures

Simon Brand Ventures (SBV), Simon's business-to-consumer arm, is pioneering the transformation of shopping centers into a medium where consumer brands can build relationships with Simon shoppers who make over 2.8 billion visits each year.  Simon's vast franchise of market-leading shopping centers nationwide provides SBV the foundation to monetize the distribution system through numerous consumer ventures. SBV and its affiliates have engaged in a number of consumer business initiatives, including the Simon Visa Giftcard® and the American Express®/Simon Giftcard; launch of Simon platform programs such as Simon dTour Live® and Simon Kidgits Club®; a national media delivery channel including static, digital and experiential marketing and advertising vehicles; and multiple national and local marketing alliances with Coca-Cola and Visa U.S.A. among others.

About Qubo

Qubo is a safe haven where kids and their caregivers can find entertainment that celebrates the fun of learning! As the only network to offer age-appropriate programming for the unique 5- to 8-year-old age group, Qubo provides a vital entertainment bridge between the preschool and “tween” audiences. Qubo also encourages healthy minds and bodies, and its shows depict positive role models with good values that motivate kids to become good friends, family members and teammates. Qubo is available 24/7 and can be seen Wednesday-Friday mornings on ION Television. For more information, visit qubo.com.