Family-Run Charcuterie Store Graze Craze Opens in Allentown, Pennsylva

Graze Craze®, a rapidly expanding charcuterie concept that specializes in fresh, high-quality grazing boards and boxes, has opened in Allentown at 4612 Broadway Road in Tilghman Square. Graze Craze is a part of Big Flavor Brands™, the food service division of Starpoint Brands™, a family of trusted companies affiliated with United Franchise Group™, whose members represent the very best in their industries.

At Graze Craze, Grazologists™ – trained charcuterie experts – curate artfully arranged grazing boards and boxes featuring the finest ingredients, like fresh fruits and vegetables, gourmet meats and cheeses, artisanal sweets, nuts and more. The specialty store’s charcuterie arrangements are available in a several different sizes, ranging from small options for graze-style snacking, to large, ornate boards that can be styled in a beautiful table display to wow at special events.

Allentown’s new charcuterie store is family owned and operated by Rusty and Jeanne Kuchta, a husband-wife team and pair of pharmacists who have lived in the area for more than 20 years. The Kuchta’s personal passion for charcuterie paired with their love of serving the community, led them to pursue franchising opportunities with Graze Craze so they could provide something new to Lehigh Valley.

“We have been making our own charcuterie boards for years, so it’s only fitting that we share our love for graze-style eating with the community,” said Jeanne Kuchta. "Rusty and I are thrilled to embark upon this new journey with our family and share this special concept with locals.”

The Kuchtas plan to donate a portion of their store’s sales to support MollySTRONG Foundation, a non-profit organization, named after their daughter who battled Leukemia, that raises funds for research at St. Jude Hospital’s Mullighan Lab.

Graze Craze offers a variety of flavor combinations that cater to any lifestyle and please any palate, like the popular Gone Grazey board, perfectly balanced to provide a bit of everything – a mix of cured meats, premium cheeses, crackers, fresh produce, nuts and more. The Vegegrazian is impeccably designed with a plethora of fresh fruits and vegetables for anyone living a plant-based lifestyle. For those with an undeniable sweet tooth, the Sweet & Grazey is artfully arranged using an abundance of decadent desserts, like gourmet chocolates and baked goods paired with sweet dips to accent the irresistible flavors.

The artisan-inspired charcuterie offerings at Graze Craze are available in different size options, from Char-Cutie-Cups and Picnic Boxes for nibbling, to small, medium and large boards with enough fresh food to feed a large party. The food displays are ideal for elevating work meetings, family gatherings, lavish events and more, while they also make for memorable gifts that wow.

The Allentown Graze Craze is open Tuesday through Saturday from 10 a.m. – 6 p.m. and Sunday from 10 a.m. – 2 p.m.

About Graze Craze

Graze Craze® is the leading franchise within the grazing style food category, offering an alternative experience to traditional dining options and catering for every occasion. At Graze Craze, in-store Grazologists™ curate hand-crafted, impeccably designed, sweet and savory charcuterie boards and picnic boxes made with the highest quality ingredients and arranged with perfection. Growing from a concept founded by a woman entrepreneur and US Air Force veteran, Graze Craze is now among the Starpoint Brands™ constellation of trusted companies representing the very best in their industries. To learn more about Graze Craze in Allentown, PA, visit www.grazecraze.com/west-allentown-pa, go to 4612 Broadway Rd. Allentown, PA 18104, or call 610-871-1734. For more information about Graze Craze locations, menu, and commercial accounts visit www.grazecraze.com. For information on franchising opportunities, visit www.grazecrazefranchise.com.

About Big Flavor Brands

Big Flavor Brands™ specializes in franchises dedicated to creative eating, offering a zesty menu of fast-growing, award-winning food brands with a proven track record of success. Redefining fast-casual restaurants by offering authentic third-generation recipes at The Great Greek Mediterranean Grill®, innovating the specialty concept, with charcuterie board caterer Graze Craze®, and transforming Italian take out to fast-fresh Italian from Cannoli Kitchen Pizza®, Big Flavor Brands dominate their niches with quality, value, and tasty fare for every occasion. Big Flavor Brands represents the food division of Starpoint Brands which is comprised of a family of trusted companies exemplifying the very best in their industries. For more information about Big Flavor Brands visit www.starpointbrands.com/big-flavor-brands.

About Starpoint Brands

A family of trusted brands representing the very best in their industries, including retail, food & beverage and professional services, Starpoint Brands™ is the mark of quality for customers. It brings together a constellation of brands within United Franchise Group™ (UFG), including Signarama®, Fully Promoted®, Transworld Business Advisors®, Venture X®, Office Evolution®, Network Lead Exchange™, and Big Flavor Brands™ food division with The Great Greek Mediterranean Grill®, Graze Craze® and Cannoli Kitchen Pizza®. A brand under the Starpoint Brands division is one that business-to-consumer and business-to-business customers can be sure will provide the ultimate in service, reliability, and value.