Frites, the restaurant that is quickly becoming well-known for its all-natural, made-to-order, twice-fried French Fries, opened its first location in Whitehall, Pennsylvania on Monday, March 23. Located within Lehigh Valley Mall.
The grand opening was commemorated by a ribbon cutting ceremony, attended by several community leaders including, Whitehall Mayor Ed Hozza, Whitehall Area Chamber of Commerce President, Elizabeth Martell and on behalf of the U.S State Representative, Charlie Dent the U.S. Congressman District Director, Vince O’Domski, among others.
During the ceremony, Frites CEO and Founder, Richard Scott said, “We are incredibly excited about being apart of this community and have already met some fantastic people.”
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Frites was inspired by Richard’s childhood years living in Belgium. After moving back to the states and to the Lehigh Valley Richard began to yearn for a restaurant that offered his favorite Pommes Frites treat as the menu’s center attraction. Ready for a new adventure, Scott left his corporate background behind to spark a change in the fast-casual restaurant industry and open his first restaurant locally in the Lehigh Valley.
After practicing his twice-fried, French fry technique until he settled on the perfect method, Scott crafted an extensive menu focusing on gluten-free French fries prepared from the finest U.S. grown Russet potatoes. Diners can enjoy their frites three ways, either in a cone with a choice of 17 custom-crafted dipping sauces, in a bowl piled high with a myriad of fresh toppings, or as a Frita in warm pita bread with fresh sauces and toppings. From Sauce Andalouse to Pineapple Habañero, Poutine with Bacon to Barbecue Brisket, or Layered Chili to Buffalo Chicken, there’s no shortage of options. All fries are cooked-to-order and those with dietary restrictions are encouraged to try the restaurant’s vegan and vegetarian-friendly meals, toppings and dipping sauces.
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With a modern-casual aesthetic setting, diners will be able to enjoy their Pommes Frites in comfort. Complete with custom tables designed to perfectly hold their cone of Fries.
Located within Lehigh Valley Mall at 250 Lehigh Valley Mall, Whitehall, PA the restaurant is open Monday through Saturday 10:00 a.m. to 9:00 p.m. and Sunday 11:00 a.m. to 6:00 p.m. For more information visit www.fritesllc.com.
About Frites
Frites is a restaurant concept committed to delivering incredible eating experiences with the world’s most perfect French fries that are never relegated to side dish status. Founded in 2014 by CEO Richard Scott, the brand launched in 2015, opening its flagship location within the Lehigh Valley Mall. Inspired by the world famous Belgian Pommes Frites, Frites specializes in serving fresh, hand-cut, twice-cooked French fries prepared from the finest U.S. grown Russet potatoes that are cooked-to-order with customers’ choice of fresh toppings and / or 17 custom-crafted dipping sauces. Serving a premium product and dining experience that keeps customers coming back for more, Frites is located at 823 Lehigh Lifestyle Center in Whitehall, PA within the Lehigh Valley Mall. To learn more, please visit www.fritesllc.com.
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