The one thing that is missing from your marketing calendar?

We all can agree that follow up is one of the most important things we can do in business. However, many of us will probably fall into the 48% of people that do not follow up with a prospect. Why?

• Because it is scary.
• Because no one wants to hear ‘no’ or deal with rejection.
• Because picking up that phone gives us anxiety.
• And because who has the time to do the proper follow up?

End of October, a client has asked us to attend an industry specific conference in order for their business to be represented and to start building relationships with other attendees and expo vendors. Once we came back, we worked with the client to pick top 75 leads and put them through our month long intense follow-up process. 55 hours later here is a break down of how we were able to strengthen the client’s industry presence, develop personal relationships and close 7 new accounts.

Week 1:
Within the first 48-72 hours each lead received a personal call. We thanked them for their time and ask them a question or two about the conference. Out of the voice mails left, 27% called back to discuss their experience and thoughts about the conference.

Three days after the calls were made, we hand written a card and sent it to each prospect. Snail mail works wonderful! In this case, nothing was printed - addresses and messages were hand written. We even put the cards in bright envelopes so that they would be easily seen in the pile.

Week 2:
This week our goal was to build a relationship with our leads on each social media platform our client utilizes. We focused our engagement on researching the prospect, learning more about them and connecting with them on personal level.

Week 3:
This week we sent out a personal email to each prospect. There was NO selling and we did not utilize an email campaign platform. A simple quick email can be a great tool to reach out to your audience. We received a follow up email from one of the presenters with a video link for a topic they shared with us. We took an advantage of sharing this with our prospects since we thought they could utilize the content for their business.

Week 4:
This week we focused on providing educational content to our prospects. We scheduled our social media posts to reflect the message shared in an email and brochure that was sent to them via slow mail.

Week 5:
The time has come to introduce our leads to the client’s products and services. Prospects are now part of the regular lead generator that the client has in place.

Worried that you don’t have the necessary time to follow up with your prospects? Let our staff help you create a follow up calendar that is specific to your industry and business. If you are interested in finding out more information about our team of Personal Assistants we would be happy to schedule a complimentary meet-n-greet. Let us handle your business needs while you focus on growing your company. As always, there are no minimums to utilize our services. Please note, on average it takes us 4-6 weeks to on-board a new client. Contact us early to make sure you give yourself plenty of time to go through our process. We look forward to hearing from you soon!