Scranton Applebee's Showcases New Look

SCRANTON, Pa. — Dec. 2, 2014 — The Scranton Applebee’s recently completed a total restaurant revitalization, now featuring a new contemporary design, local décor, and enhancements to its service and dining selections.

“It’s important that our restaurants maintain a unique, community feel since we have always prided ourselves on being a neighborhood establishment,” said Jeff Warden, CEO of The Rose Group. “This new look will continue to serve as a model for other revitalizations.”

The most noticeable modifications at the revamped Scranton Applebee’s, located at 74 Viewmon Mall, include a modern exterior and a new exterior sign featuring the redesigned Applebee’s logo. As for the interior, customers will notice the local décor, showcasing community icons such as local high schools, sports teams, as well as regional professional sports teams to reinforce the neighborhood connection.

The company even went so far as to update its procedures and equipment to ensure that guests continue to receive the best possible service. An enhancement of the delivery systems means that customers will receive their meals even faster, improving their dining experience. Additionally, for those who love to hang out at the bar, the restaurant recently installed nine large flat screen TVs at the bar so guests can enjoy their favorite sports teams.

Applebee’s is also committed to being environmentally friendly. The company installed exterior LED signs and awnings, as well as LED dining room lights as part of the Scranton store remodel.

Other area Applebee’s are on the schedule to partake in the revitalization program to implement updated features similar to the Scranton Applebee’s. Look for these changes to be taking place at The Rose Group Applebee’s in Pennsylvania, New Jersey, Delaware, and Maryland in the coming months.

For more information on The Rose Group and its Applebee’s restaurants in your neighborhood, visit www.therosegroup.com.

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About The Rose Group

The Rose Group, headquartered in Newtown, PA, is the 43rd largest restaurant franchise company in the United States. They currently own and operate 56 Applebee’s Neighborhood Grill and Bar restaurants in Eastern Pennsylvania, Maryland, New Jersey and Delaware. The company is the first franchisee for Corner Bakery Cafe, operating six cafes in Eastern Pennsylvania and two in New Jersey. The Rose Group also co-owns and operates three Shannon Rose restaurants, an independent Irish pub and restaurant in North Jersey. More information on The Rose Group can be found on their website at www.therosegroup.com.