LaVida Massage opens in Shadyside

LaVida Massage Announces the Opening

of First Center in Pittsburgh, PA!

Tuesday, March 27th, An entirely new concept in health, wellness, and well-being has entered the Pittsburgh market - LaVida Massage is proud to open its first location in Pittsburgh, PA!   Located at 5430 Centre Avenue (inside the Shady Shops). The new LaVida Massage Center boasts therapeutic massage and esthetic services for the whole family at prices that make massage accessible to all.  The spacious 2800 square foot location features eleven regular massage rooms and a dedicated esthetics room (facials, etc). In addition, there is a couple’s massage room for those who wish to share a therapeutic massage with a loved one or spouse.  

"Massage does not have to be a luxury any longer," explains owner, Gary Kohanbash of LaVida Massage Pittsburgh.  "Massage is an integral part of a healthy lifestyle.  We [LaVida] are providing top notch services at very affordable prices...in facilities that are relaxing, gender-neutral, and calm...a much needed break from the day-to-day grind.  We have something for everyone!"

Twin brothers Gary & Michael Kohanbash will manage and operate the debut LaVida Massage Pittsburgh Center with the help of their dedicated spouses. Raised in Pittsburg, the team brings a wealth of scientific-health related background and experience to the new operation. Gary attended the University in Pittsburgh, receiving his M.S. in infectious diseases and microbiology. He is currently working on his PhD with cancer and immunology at the core of his study. Michael is no stranger to business success as the owner of Pittsburgh's popular local pizza place, Milky Way.  While Michael knows what it takes to run a successful a business, he looks forward to transitioning into the "more relaxing" environment of therapeutic massage.

The entrepreneurial brothers both immediately recognized the health, wellness and practical business benefits of owning and operating a LaVida Massage.  Following an injury, Gary's doctor recommended massage as part of his recovery process. "We understood the health benefits that massage offers and verified it firsthand, yet an astounding 70% of Americans have never had a massage!  That data combined with the opportunity to open the very first LaVida Massage location of its kind in Pittsburgh, PA - that is a unique opportunity.  Great service, affordable prices and built-in growth potential! In a short time, we have built an atmosphere that is relaxing and gender-neutral; the location is accessible and convenient, and our personal and professional commitment is to our customers comes first. As a result, we're pleased to say that the business is already booming!" booms owner/operator Gary Kohanbash enthusiastically. We invite you all to stop by and say hello!