Nonprofit Pine2Pink Foundation Changes Its Name To Main St.

DOYLESTOWN, PA — The Doylestown-based non-profit Pine2Pink Foundation is now "Main St."

Under its new name, "Main St." will continue to support local breast cancer patients in treatment and recovery in Doylestown and across Bucks County.

The new identity was brought to light after witnessing years of intimate community involvement from local residents and businesses from across Bucks County, according to Main St. leaders.

"Why Main St.? At the heart of every small town is a Main St. It is a focal point of a community. Every Main St. typically carries with it nostalgia, meaning, and memories - a meeting place for connection, support, and celebration," said founder and executive director of Main St. (formerly Pine2Pink) Keith Fenimore.

"The symbol supporting Main St. is a HUG," adds Fenimore. "A hug is an image and an action that is universally known for exuding unbridled support, friendship, comfort and love. It can be an embrace in the physical sense or a metaphor for a community caring for people in a nurturing way and forging a special bond," he said.

The colors selected for the logo are pink and orange, said Fenimore. Pink is the universal color representing breast cancer while orange is a vibrant color that is meant to exude warmth, positivity, and optimism.

“Since launching Pine2Pink in 2018 our work has profoundly touched not only those we’ve helped, but the residents and businesses of entire towns across Bucks County who have supported us," said Fenimore. "The evolution of who we were when we launched and who we have become is best represented by our new name and identity, Main St. Main St. personifies small towns and the image of two people hugging shows the support offered by the people of those towns. We are excited to unveil our new identity as Main St. and we are passionate about continuing to support our local breast cancer community in treatment and recovery in amazing ways."

The funds raised by Main St. will continue to benefit breast cancer patients at Fox Chase Cancer Center Buckingham, Grand View Health, Doylestown Health and Kin Wellness and Support Center through programs such as food assistance, cold capping, integrative services, counseling and therapy, out-of-pocket expenses, treatment transportation, comfort bags, and treatment center support and improvements.

"Along any Main St. across the U.S. you’ll find many local businesses," said Fenimore. "Our non-profit is a collaborator and advocate of these local businesses. Our circle-of-life is realized when local businesses participate in fundraising that attracts customers who make purchases that benefit our non-profit. It’s a win-win when a healthy bottom line generates donations that support local breast cancer patients, everybody benefits."

According to Fenimore, the new creative vision of the non-profit was realized by the hard work of digital marketing agency ebow, a long-standing partner of the non-profit. The company donated its marketing and design services to create the logo and website. ebow is a full-service international agency: ebowdigital.com.

Main St. is now in New Hope, Peddler’s Village, Carversville, Doylestown, Perkasie, Newtown and the Shops at Valley Square in Warrington.

During the month of October, the public can expect Main St. to:

• Change the lights in towns across Bucks County pink
• Launch a virtual scavenger hunt
• Partner with local businesses to create special Main St. offers
• Host amazing events

For more information, visit www.Welcometomainst.org and follow Main St. on its new social channels on Facebook @MainStreet and Instagram @welcometomainst. Visit the Main St. website to donate or participate in community events (www.Welcometomainst.org). Donations can also be made via check and sent to P.O. Box 307, Doylestown. 18901.