Pine2Pink Expands Effort To Turn Doylestown 'Pink' This October

DOYLESTOWN, PA — The Pine2Pink effort to support local breast cancer patients is coming back in 2019, and founder Keith Fenimore is hoping to expand the organization's reach in order to double the fundraising goal.

Pine2Pink is an effort that occurs during Breast Cancer Awareness month, which is October.

For the duration of the month, Doylestown turns "pink" — Pine Street becomes Pink Street and the borough changes dozens of street lights to have a pink hue. Prominent buildings, including the courthouse and the Mercer Museum, are also lit pink.

RELATED: See Stunning Photos Of Doylestown Landmarks Lit Up In Pink

Last year's effort raised $21,500 for local breast cancer patients at Doylestown Health’s Cancer Institute. This year, Fenimore said he is looking to double that.

To get there, he'll be expanding the visibility of the effort to Peddler's Village and New Hope, and will be adding a series of awareness events, including a the Pine2Pink Yogathon on Sept. 22.

Also this year, Doylestown Shopping Center is on board as a sponsor and will be turning the entire center pink for the month as well, according to Fenimore, a Doylestown resident and Bucks County native.

The virtual Pokemon-Go style pink ribbon scavenger hunt will be back with more than 200 locations around town. This year's scavenger hunt will be attached to hundred prizes, including a grand prize of round-trip airfare.

Additionally, restaurants around Doylestown will be serving pink dishes and drinks in support of the effort.

Fenimore was inspired to start the organization after experiencing the impacts of breast cancer on his own family. His grandmother passed away from breast cancer and his mother is a breast cancer survivor.

Most importantly, the money raised stays local, Fenimore stressed. Funds benefit local breast cancer patients in treatment and recovery in various ways, including treatment transportation, out-of-pocket medical expenses, as well as integrated services such as yoga, reiki, acupuncture, massage and counseling.

Fenimore would like to expand Pine2Pink to a national level, to help as many breast cancer patients in treatment and recovery as possible. "There are over 5,000 Pine Streets in cities and towns across the country. My goal is to eventually bring the month long Pine2Pink program to all of them," he said.

Opportunities are still open for 2019 sponsorship. To learn more, visit pine2pink.org.

Patch is a Pine2Pink media partner.