Waxing the City Opens Doylestown Location

DOYLESTOWN, Pennsylvania (April 23, 2019) – Smooth skin is always in, and on May 3, Waxing the City, will open its doors in Doylestown. The new, brightly-lit studio will offer head to toe waxing services like bare-it-all Brazilians, backscaping and brows that wow for both men and women. The studio is located at 414 N Main Street and will be scheduling appointments Mondays through Fridays from 9 a.m. – 8 p.m., Saturdays from 9 a.m. – 6 p.m. and Sundays from 10 a.m. to 5 p.m.

Waxing the City vows to always wax honest. It’s all about approachable expertise, body positivity and being comfortable in your skin. Have no shame in your hair removal game when you walk into Waxing the City Doylestown, and know that you are in good hands with extensively-trained technicians, a.k.a. Cerologists™. Because waxing is always kept honest, clients will see realistic, relatable bodies in images around the studio. Clients will also see ‘Wax Honestisms’ on full display, such as fun posters that read, “Good brows hide a multitude of sins” and “Smooth backs save marriages.”

The Doylestown studio is owned by local serial entrepreneurs, Liz and Dave Martin. For the last 17 years the Martins have owned three construction companies, specializing in design build, architecture and engineering, and roofing and siding. With Liz wanting to explore her passion for beauty and wellness, the couple started looking into franchise opportunities. Both appreciated the people-centric culture of Waxing the City and knew the brand’s edgy and educated personality would be a great fit in Doylestown. This is the first of three Waxing the City studios the Martins will bring to Pennsylvania.

“We’re excited to bring Waxing the City, a business unlike any other in the community, to Doylestown; we’re going from remodeling buildings to remodeling bodies” said Liz Martin. “Our clients – men and women of all ages – want to look well-groomed and neat at all times, and we make that happen with the latest in shaping and removing unwanted hair. Not only will they look great, but they’ll feel great, too.”

Cerologists at Waxing the City are experts concentrating exclusively on providing waxing services in an inviting studio. Each Cerologist receives ongoing education on trends to help clients achieve their perfect look. The techniques honed by each Cerologist, paired with the high-quality waxes used during services, are designed to make even the most uncomfortable service (we’re looking at you, Brazilian) as comfortable and painless as possible.

Waxing the City’s beautiful custom formulated orange hard wax can turn the most untamed of territories into brilliantly bare bikinis and shape the unruliest of arches into brows that wow. With more than 100 studios across 25 states, it’s no exaggeration when Waxing the City says they’ve seen it all.

The Doylestown studio offers convenient appointment scheduling online, in the Black Book app and welcomes walk-ins. For more information, call 267-824-2911 or visit us online at www.waxingthecity.com.

ABOUT WAXING THE CITY

Waxing the City is a franchise devoted solely to the art of waxing, catering to both women and men. Founded in 2003, in the trendy LoDo neighborhood of Denver, CO, Waxing the City grew from a one-room studio, to a regional phenomenon. By 2010, Waxing the City added three studios in the greater Denver area and also expanded to Dallas, TX. From the start, the founders have been committed to hiring the best and making them better. To ensure “Waxing Standards of Excellence,” every licensed Cerologist® (esthetician) at Waxing the City completes an extensive training course before they serve clients. In late 2012, the founders of Waxing the City partnered with MN-based Anytime Fitness, LLC, and the world’s largest co-ed fitness franchise. Anytime Fitness is leveraging its tried-and-true franchise support systems to Waxing the City franchisees. For more information, please visit WaxingTheCity.com/franchise or call (866) 956-4612.

MEDIA CONTACT: Katie Grossman, Fishman PR, 847-508-4199, kgrossman@fishmanpr.com