You may remember me as "The Car Guy". My real name is Josh, and I've started a new site. I've been working as a freelance writer for several different marketing companies for about 5 years. I figured that now is a good time to share with you what I've learned along the way.
More specifically, I'm going to share with you the basics of content marketing, search engine optimization (SEO), and a host of other strategies to help you get your site up and running while bringing you an awesome amount of web traffic.
If you implement what I teach you here each weak (or daily from my website) you will be sure to grow your company's web presence. I've seen it work for other companies, that are just like yours.
On to your first lesson:
A quick overview of what content marketing is:
You may have heard the term before, but maybe not. You may have also been told that once you have a website--or a Facebook account--that you don't have to do anything else to promote your business.
Wrong answer.
You do need a website and social media to promote yourself. But you can't stop there. The reason for this is because the webospere is littered with thousands of other websites just like yours. And no offense, but some of them are likely better than yours.
So what's a small business owner to do? You market your content. Did you know that your customers are almost 75% sure what they are buying before they even make it to you? All they need you for is the sale itself.
Why are they so sure of what they are getting before they even talk to you? Because they are doing the research on their own. The internet has a plethora of information on just about any topic imaginable.
This is good for you, if you can take advantage of it. But there is a catch, ready? You have to give away this info for free. There are a few different reasons for this:
- You build trust with that person.
- You prove that you're an authority on the subject matter.
- People are more likely to stick with someone that gave them something for free.
That's about it for this week. Next time we'll talk about how to implement your content marketing so you can position yourself as an authority, help people solve problems, and eventually make a sale to them.
Have a great week!
Joshua Gillem recently started the contentmedic.com to help companies establish their online authority.