Essential features every business websites should have

We all like to think our website is the best of the best, especially when you pay a lot of money for it. It can be an incredible tool for small business owners who are trying to get a step above the competition. Besides content, service, products or anything relating directly to your business, there are a few must-haves that you need to incorporate. Lets take a look at a few now.

Social Media Widgets
They don't necessarily have to be the widgets that social media platforms offer but you need to have links to your social profiles at the minimum. There has been such an increase in social media by consumers, it's imperative you give them another way to find information and even order products or services from you. It's not necessary you have 10 or 12 social media profiles but 2 or 3 would be nice. This way you can connect with consumers in various ways. Not everyone has a Facebook profile, not everyone has a Twitter profile. You get the gist.

A Blog
Just like most big businesses, you need to have a blog. Blogs allow you and your company to share any information that's pertinent to your business. When you can't use social platforms, blogs are a good way to give detailed information on stories, events, parties and other business related functions. You can also use it to, in a sense prove what you know about your business. This will help improve customer loyalty and trust. I'm sure you've run into a business that just doesn't know their product or service like they need to. Well, a blog is the perfect opportunity to show you do.

Basic SEO
Not everyone is a pro at SEO (search engine optimization). Not everyone has to be. You don't have to be. But basic SEO knowledge can be a good place to start in order to get your small business website performing better in search results. And, how do people find information on the web? Search. You can start by simply focusing on the on screen factors such as headers, titles and the content. Is it relevant to your product or service? I hope so. Make sure to add a few keywords in your content that relate to your business.

Mobile Website
A mobile website can be a very easy way to keep users from getting frustrated when visiting your website. Is there anything worse than trying to search for a product on a Smart Phone? I say No.

Mobile websites also make your business much more accessible for consumers that aren't at a computer. Mobile websites and normal websites go hand in hand when we're talking about accessibility.

The Webmaster
Who's in charge of your website? Whoever it is, I sure hope they keep up with the latest technology and information. Keeping your small business website up to date is extremely important. It won't take much time for your website to get behind and when it does, it'll be like it never existed. So, keep a well-informed, well-educated Webmaster on hand for changes, updates and additions.

It's time to ask, does your small business website have the 5 must-haves above? If it doesn't, it's time to make a few changes. In order to stay on top of the Web game, it's imperative you have the features above. 

If you need any information or would like to contact us here is our information:

Marden Web Design

888-569-5501

Marden Web Design