County Awards Grant To Launch "Explore Lambertville" Initiative

LAMBERTVILLE, N.J. —— The Hunterdon County Board of County Commissioners has awarded a $7,580 economic development grant to the Lambertville Chamber of Commerce to support the creation and launch of the new "Explore Lambertville" brand, an initiative designed to strengthen the city’s tourism presence, promote local businesses, and enhance the visitor experience.

According to Commissioners Jeff Kuhl and Susan J. Soloway, co-liaisons to the county's Department of Economic Development and Tourism, the initiative represents an important investment in Lambertville’s continued economic growth and its position as one of Hunterdon County’s premier destinations.

“Lambertville is one of Hunterdon County’s most distinctive destinations, with a vibrant downtown, unique businesses and restaurants, arts and cultural attractions, and a strong sense of community,” said Kuhl. “This grant will help Lambertville build on those strengths by creating a unified brand and making it easier for visitors to discover everything the city has to offer.”

The Lambertville House. (Jeff Werner/Patch)

The Marshall House, on the National and New Jersey Registers of Historic Places, was the boyhood home of James Wilson Marshall, discoverer of gold in California in 1848, and is now the headquarters of the Lambertville Historical Society. (Jeff Werner/Patch)

The Lambertville Chamber of Commerce will use the funding to support the development and deployment of Explore Lambertville, including:

• A new Explore Lambertville logo and overall brand identity to create a consistent visual presence for the city’s tourism promotion.
• An updated website and social media presence featuring information about local businesses, attractions, events, dining, shopping, and other experiences.
• Directional signage throughout the city to help visitors navigate Lambertville and discover local businesses and destinations.
  

“Tourism and economic development are closely connected, and investments that encourage visitors to explore our communities can translate directly into greater support for local businesses,” said Soloway. “Explore Lambertville will give the city new tools to showcase its unique character while encouraging visitors to spend more time discovering its shops, restaurants, attractions, and amenities.”

The initiative complements Hunterdon County’s broader efforts to strengthen local destinations, support small
businesses, and encourage visitors to explore communities throughout the county.

“Lambertville already has a tremendous story to tell,” Kuhl added. “Explore Lambertville will help bring that story together under a recognizable identity that can strengthen the city’s appeal and support its businesses for years to come.”