3 Fast and Simple Ways to Increase Your SaaS Sales

SaaS sales are not as simple as you may think they are. Consumers are more educated, and there’s a ton of competition in just about every marketplace.

Even if you’re providing a revolutionary new service, it’s most likely going to get replicated very quickly. This is why it’s important that your SaaS company strikes while the iron is still hot, and while your service is still unique to the marketplace. It’s important to have your SaaS company gain as many “free” and “paid” users, as fast as possible.

To help you rapidly increase your subscriptions, follow the 3 fast and simple steps listed below. All of them will help you increase your SaaS sales.

1. Segment Your Database
2. Create a “Feature” vs. “Price” Guide
3. Target Your “Free” vs. “Paid” Users

First, segment your user database. This is really simple to do, but so few SaaS companies actually take full advantage of it. Segmenting your database can be as simple as separating your “free” vs. “paid” users. If you don’t segment your list, you’re not going to be able to personalize any types of upgrade communications in the future. You don’t want to serve red meat to a vegetarian, and when you don’t segment your database, this is basically what you’re doing to some of your users.

Second, create a “feature” vs. “price” guide. Creating this simple one-page PDF or webpage will take away any confusion for the “free” vs. “paid” plans and it will enable the interested party to immediately make a decision as to whether they’re going to make the purchase, or not. Users want to know two things: how much it costs, and how they can use your service to make money for themselves, so you need to answer the “what’s in it for me” question with your simple “feature” vs. “price” guide.

Third, target market to your “free” vs. “paid” users, and get specific with each segment. Customize your communications with both types of users. A “paid” user needs to receive information on the value of upgrading to your next tiered plan, while the “free” user needs to receive information on the value of upgrading to an initial “paid” plan. The more customized you can make your communications, the higher conversion rates you’re going to have.

You don’t need to do anything crazy to rapidly increase your SaaS sales, in fact, the more you stick to the three basic steps listed above, the better off you’ll be. The most important part, is that you actually take the required actions, that you find out what works best for your specific situation, and that you then rinse and repeat what works for you, over and over again.