Montgomery Mall To Recognize Breast Cancer Awareness Month

Montgomery Mall will be participating in a national engagement with Susan G. Komen to support the fight against breast cancer, engaging employees, retailers and shoppers in ”Mission Pink” events throughout the month.

October is Breast Cancer Awareness Month.

“As an active member in this community, Montgomery Mall provides an ideal backdrop for raising awareness and encouraging support in finding a cure for breast cancer, a disease we know affects many of our employees, retailers and shoppers every year,” said Ashley Pompei Director of Marketing & Business Development.

“We are delighted to be working with the dedicated people at Simon,” said Dr. Judy Salerno, Komen President and CEO. “With one case of breast cancer diagnosed every two minutes in the U.S., programs like Simon’s ‘Mission Pink’ play a key role in bringing our mission to people in communities across the country. The support of Simon and their customers will help us fund research, provide support to women, men and families suffering from breast cancer, and move toward a world with no breast cancer.”

Visitors to Montgomery Mall will notice that the Guest Services booth will be outfitted in pink and staff will be honoring National Breast Cancer Awareness Month by donning pink accessories. Other planned activities include:

• Message of Strength: An opportunity for survivors, supporters and their families to visually articulate and share what gives them strength during their fight with breast cancer. Montgomery Mall will be offering Photo Saturdays where for a $1 donation, participants can have their photo taken while holding their message of strength written on foam board and can be shared via social media.
• Surprise and Delight: Throughout the month of October, randomly selected shoppers will be gifted with ‘Mission Pink’ treats as they shop.