Newtown Jewelry Store Changes Hands, Announces New Ownership

NEWTOWN, PA — Harvey and Madalyn Rovinsky, owners of the 60-year-old iconic Berine Robbins Jewelers in Newtown and Somers Point, New Jersey, officially passed the torch and ownership of the company on Wednesday to a group of five longtime employees.

The Rovinsky’s entered into negotiations to sell the company in 2022, but before the end of the year quickly realized the best legacy for their family-run company was to “GIFT” Bernie Robbins to five of its employee who have been stewards of their company for 20 to 30 years each.

On May 1, Sandra Moran, Andy Lazar, Stephen Berman, Gen Flaxman and Steve Jaffe officially took over as the new owners of the jewelry business.

A family-run business since Bernie Robbins opened it in 1962, the Rovinsky’s have known each member of the new ownership team for at least 20 years and said they are "confident in the energy, enthusiasm and expertise" they will be bringing to customers.

To each of the new partners, it’s a dream come true amd for some, it was never as much as a dream.

“Who would have imagined I’d be a partner at Bernie Robbins," said Andy Lazar, one of the five new partners. "The fact that I’ve been here so long (we all have) and that we, like any family, have been entrusted to carry on the legacy, is an honor and a privilege. All of our customers are thrilled with the opportunity that we have. We’re so appreciative of all the people rooting for us.”

The new leadership team brings a combined industry expertise spanning decades.

Sandra Moran, boasting 22 years as a seasoned jewelry purchasing director, brings an impeccable eye for quality and style.

Stephen Berman, of Newtown, with 20 years of luxury sales and management mastery, is poised to ignite new avenues for growth and will be based in the Newtown store.

Gen Flaxman, a second-generation jeweler, has spearheaded the Bernie Robbins Client Experience, ensuring unparalleled service.

Steve Jaffe is the diamond buyer for over 30 years, continuously offering a superlative diamond selection following emerging trends.

And, Andy Lazar, who has worked for Bernie Robbins Jewelers for 31 years, is the go-to
authority on watches, with a phenomenal jewelry following.

In line with their vision to usher in a "New Era of Wow," Bernie Robbins Jewelers is introducing "Mainline Concierge," an exclusive service crafted to curate intimate, one-on-one personal jewelry experiences. This bespoke service allows clients to schedule appointments tailored to their preferences, ensuring an unparalleled level of attention.

In addition to this commitment to excellence, Bernie Robbins Jewelers is thrilled to unveil "Time
Sensitive," an exquisite collection of pre-owned timepieces. Additionally, customers can look forward to an expanded bridal department, thoughtfully crafted to offer an even wider array of options to celebrate love.

Together, the new ownership team said they "stand ready to carry forward the legacy" of Bernie Robbins Jewelers, with a vision for evolution. And they are excited to announce "a more youthful and fun experience" for customers, aimed at creating lasting memories and joyful moments.

Now open six days a week, the store hours are Monday through Saturday 10 a.m. to 5:30 p.m. The flagship store is located at 507 New Road, Somers Point, NJ 08244 and their store in Bucks County is located at 200 North Sycamore Street, Newtown, PA 18940.

For more information about Bernie Robbins Jewelers, call 609-927-4848 or visit
www.bernierobbins.com