Norman’s Hallmark Kicks Off Childhood Cancer Awareness Fundraiser

NEWTOWN, PA — In conjunction with National Childhood Cancer Awareness Month, Newtown-based Norman's Hallmark has launched its second annual “Squish-a-Wish” fundraiser.

The card and specialty gift retailer – which has eight Bucks County store locations including Doylestown, Jamison, and Newtown – will donate a portion of the proceeds from every Squishmallows stuffed toy purchased in its stores and online from now through Sept. 30 to the CHOP Children's Fund at Children's Hospital of Philadelphia.

The fundraiser provides Norman’s customers and store associates an opportunity to make a difference in the lives of children and young adults that have been affected by cancer, according to Howard Henschel, Norman’s president and chief executive officer.

“It’s part of our DNA to support the communities in which we do business,” said Henschel. “The work taking place at CHOP is truly inspirational. It's our honor to once again raise funds and awareness to help the hospital’s vital mission during Childhood Cancer Awareness Month."

Employee-owned Norman’s offers a complete line of Hallmark products, cards for every occasion and Keepsake Ornaments, along with a diverse merchandise selection for gift giving and the home that includes fashion apparel and accessories, books, stationery, games, home décor, specialty candy and gourmet foods. The company maintains thriving supplier partnerships with
household-name brands like Squishmallows, Vera Bradley, Yankee Candle, Life is Good, Scout Bags, Willow Tree, Mud Pie, David Bradley Chocolatier, Stonewall Kitchen and Godiva, among many others.

Norman’s Hallmark currently operates 73 locations. With roots dating back over 80 years, Norman’s Hallmark has grown from a single retail store in Trenton, N.J., to a leading force in the social expression industry. The company continues to grow its brick-and-mortar footprint throughout Pennsylvania and New Jersey, and in recent years expanded into Delaware and northern Maryland; it also maintains a strong e-commerce presence.