Herr's Launches New Philly-Inspired Chip Flavor Contest

PHILADELPHIA — This past summer, Herr's potato chips hosted the first ever Flavored by Philly contest.

Fans of the chips and Philly foods submitted flavor inspirations to the Pennsylvania-based chip company.

In the end, it was the Long Hots & Sharp Provolone flavor that won over Wiz Wit and (215) Special Sauce flavors.

Now, the second annual contest is focusing on Philadelphia area small business food companies and local restaurants.

Now through Nov. 15, Herr’s fans can submit their best idea for a chip flavor inspired by a Philadelphia area small business food company or local restaurant.

The winner will get $5,000 and a year’s supply of Herr’s.

Additionally, $10,000 will go to the nominated small business.

A small business owner may self-nominate a flavor idea, but they will only be eligible to win the $10,000 for the winning flavor.

Submit a nomination online here.

Following the flavor contest entry period, flavor ideas will be reviewed, and the entries narrowed down to three small business flavor finalists by a panel of judges — including Philadelphia native and celebrity chef, Jen Carroll, a former Bravo Top Chef finalist and all-star.

The three crowdsourced chip flavor finalists will be launched in early summer 2023.

Fans will once again have the opportunity to try all three flavors and vote for their favorite to determine the winning chip flavor inspired by a Philadelphia small business food company or local restaurant.

Public voting will run from June 13, 2023 to Aug. 8, 2023.

"Herr’s has been rooted in the Philadelphia community since my father started the company as a small business in 1946, and is now recognized as the city’s favorite hometown chip," said Ed Herr, Herr’s chairman and CEO. "As the second Flavored by Philly contest kicks off, we are proud to support and recognize other small Philly businesses that began the way our family’s company began. We are also excited to see what chip flavors inspired by Philadelphia small business food companies and local restaurants our fans enter into the contest."