Chesco Woman Wins $10,000 For Taking Selfie With Bread

KENNETT SQUARE, PA — You read that right: a Chester County woman has won $10,000 for taking an artful selfie with a few slices of bread.

Kennett Square resident Lisa Keys submitted a photo of her and her family with a grilled cheese sandwich made using Arnold's bread. The photo was officially crowned the winner of the Bread Selfie Challenge, sponsored by Bimbo Bakeries USA, this week.

“America’s #BreadSelfieChallenge allowed us to celebrate delicious, nutritious sandwiches with our fans, whose selfies not only shared their love for bread, but also helped support a worthwhile cause,” Shivani Cashmore, Brand Manager of Arnold, Brownberry, and Oroweat Breads. “We were impressed by the creativity behind every sandwich selfie submitted and hope that the contest will continue to inspire everyone to celebrate the good food choices they make, including wholesome sandwiches."

Keys' winning photo was evaluated on three main criteria: photo quality and composition, perceived appetite appeal, and creativity.

Winners from Minnesota and California also won $10,000 for selfies featuring Brownberry and Oroweat breads, respectively.

Officials said that for every selfie submission, Arnold Bread made a donation to No Kid Hungry, a nonprofit working to end childhood hunger. The donations were enough to provide 42,000 meals to hungry children, the company said.

Image via Coyne PR